Marketing For Learning®

Ep 98 - The Bandwagon Effect

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Why do things go viral? How come humans seem to want to do something just because everyone else is? It's because of the psychological phenomenon called 'the bandwagon effect'. Ash explores with you what the bandwagon effect is, and how we can start to use this cognitive, unconscious bias to our advantage in marketing for learning®. 

 

NOTES & LINKS: 

  • What is the bandwagon effect?
  • Ep 13 - L'Oreal's learning culture with Caroline Fitzpatrick
  • Ep 56 - Leveraging FOMO for impact
  • Ashley's LinkedIn 
    • ...more
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