Ever wonder if your business is legally protected… or if you're one cease and desist letter away from chaos?

In this episode, I’m joined by Joey Vitale—award-winning trademark attorney and founder of Indie Law—for a straight-talking, eye-opening look at what it really takes to protect your brand. Whether you’re building your business brick by brick, launching a new offer, or already scaling something big, this convo is your legal wake-up call.

Joey and I unpack everything from the biggest mistakes entrepreneurs make when it comes to trademarks, to wild trademark battles (wait ‘til you hear about Starbucks’ green apron debacle 😬), to simple, proactive steps that keep your business safe and sound.

You’ll walk away knowing:

• What a trademark actually protects (hint: it’s more than your logo)
• Whether your domain, LLC, or summit name is enough (spoiler: it’s probably not)
• How to confidently move forward—without legal overwhelm

Grab a notebook—Joey’s even sharing a contract bundle and a special listener discount for those ready to take action.

On This Week’s Episode, We Discuss:

• What trademarks actually protect (and why they’re so misunderstood)
• The most common legal slip-ups entrepreneurs make when naming offers, programs, and businesses
• The domain name myth—why owning your URL doesn’t mean you own your brand
• Real-life cautionary tales, including a Starbucks trademark fail that cost big
• Trademarking 101: “in use” vs. “intent to use”—what you need to know
• Can’t trademark that: book titles, generic terms & other brand-name no-nos
• Naming smarter: how creative brand identity = stronger legal protection
• AI and trademarks: how ChatGPT copycats could be hurting your brand
• What to do today if your brand isn’t protected (even if you’ve been in business for years)
• Free tools + offers to help you get legally legit, fast

✨ Special Offer: Book your free trademark consult at Indie Law and mention Jennie Wright or Acquire to get $300 off your flat-fee trademark package.

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Connect with Joey:

Follow Joey on Instagram: https://www.instagram.com/thejoeyvitale/

Follow Joey on Facebook: https://www.facebook.com/thejoeyvitale

Follow Joey on LinkedIn: https://www.linkedin.com/in/thejoeyvitale/

Check out Joey’s website: www.indielaw.com

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