Mourad talks to Valerio De Benedetti, managing director at IDA Influencer, professor at Istituto Europeo di Design and member of AssoInfluencer.

As he delves into his journey through the world of influencer marketing. From his beginnings in basketball to managing high-performing teams, Valerio discusses the importance of passion, consistency, and teamwork in achieving success.

An insightful conversations about motivation, work-life balance, and the evolving role of AI in the industry.