In this episode Justin Miller and Kevin discuss sales friction—how unnecessary steps in marketing, sales, and fulfillment slow down purchases and kill momentum. They use examples like buying a Tesla online, the Savannah Bananas’ fan-focused experience, and direct mail’s trust-building power to show what works.

The hosts offer practical advice: simplify messaging and forms, speed responses, improve onboarding, build trust with guarantees and tangible media, and make the post-sale experience fun. Stay tuned for their upcoming 100th episode celebration with prizes and surprises.