Justin Miller breaks down how small business owners should buy marketing services: set clear goals first, align a budget to those goals, and understand exactly what you're paying for (strategy, execution, creative, media, or management).

Learn the common red flags—guaranteed ROI, no clear process, no tracking—and why you must demand 60–90 day success criteria. The episode explains one-time vs ongoing costs, who owns what, and how to build long-term marketing assets instead of chasing quick hits.

Be involved, insist on clarity, and invest strategically so your marketing dollars drive sustainable results rather than enriching slick salespeople.

Justin Miller explains why showing up matters: how attending, exhibiting, sponsoring, and masterminds build trust faster than online alone. The episode covers practical event tactics, multi‑channel follow‑up (print, email, text), giveaways, and why consistent, thoughtful follow‑up — not just presence — turns introductions into paying clients.

Justin Miller interviews Dr. Emily Letran—a dentist, author, investor and high-performance coach—about authority marketing and how business owners can intentionally build credibility. They discuss Emily’s journey from publishing and speaking to investing in a film project, meeting global leaders, and leveraging media to grow a brand.

The episode offers practical advice on choosing the right media for your audience (local columns, speaking, TV, direct mail), evaluating results, and using targeted tactics to convert attention into customers. Visit DrEmilyLetran.com to learn more and access free resources.

On this episode Justin Miller interviews Melanie Rembrandt, an award-winning copywriter, publicist, and ghostwriter who helps entrepreneurs, CEOs, and medical professionals use books and PR to build credibility, awareness, and sales.

Melanie explains how a well-crafted book can be written quickly, serves as a powerful marketing asset, and why personal stories—and smart PR (not AI-only shortcuts)—are the keys to getting media attention and real results. Visit RembrandtWrites.com to learn more.

Justin Miller breaks down the two sides of lead work — lead generation and lead conversion — and why businesses often neglect conversion while chasing volume.

He identifies common "leaks" in the funnel (unclear offers, weak follow-up, waiting for prospects to self-convert, and confusing calls to action) and gives a simple action plan: pick one conversion goal, create a clear CTA, build a basic follow-up system, and iterate to improve results.

Justin and Kevin and Kevin discuss optimism and uncertainty indexes going into 2026. Listen to find out more about where small businesses owners fall as we go into a new year.

It's a new era in 2026 as Justin Miller and Kevin Walker discuss how business owners need to take the time to think and plan clearly to go into 2026 with momentum. 

In this episode Justin and Kevin unpack why low response rates (even 0.1%) can still be a huge win when you focus on dollars, lifetime value, and profitable client acquisition rather than vanity percentages.

They cover real-world examples, tracking methods (QRs, tracking URLs, phone numbers), lead quality vs. quantity, and the key metrics you should measure to decide where to spend your marketing resources.

This episode explains how marketing only starts the sale — the real money is made in how you handle inbound calls and follow-up. Justin Miller discusses common failures (poor phone scripts, unfriendly tone, no lead capture), the importance of call recording and coaching, and simple tactics to convert more leads.

Learn practical fixes: answer professionally, capture contact and pain points, schedule the next step on the call, record and review calls, and train your team to improve close rates.

This episode breaks down why modern attribution fails — how impressions, offline channels, long sales cycles, and siloed reporting hide the true impact of marketing. Jeff Greenfield explains ad stock, synergy, and why clicks alone don’t tell the whole story.

Learn practical steps to begin measuring attention (impressions), give campaigns time to work, and build a single source of truth or independent measurement so teams and finance can confidently allocate budget. Visit ProvaLytics for more on solving cross-channel attribution.