EP 513: Building a Product Company with Kelly Jean

“Diagnosed with a health condition at the age 19 altered my life and by making better food choices I was able to bring back my health, feeling better than I did in my teens!” – Kelly Jean 

I started helping Kelly about a year ago as her and her husband took the dive to launch their own business. I could tell they had a bit of that deer in the headlights look. Launching a business is no small feat, launching in the middle of this COVID situation is even worse.

Plagued with health complications Kelly set out to solve her own problem and create a healthy and delicious snack. After creating her new invention she was pushed to create a business and take it to the world. How hard it could be right?

As we have done more and more entrepreneur podcast I thought it would be fun to essentially share some of the behind the scenes from one of the brands I help grow. Kelly was just open enough to share a look behind the curtain as she grows her Kelly Jean Snacks.

Do me a favor and check out Kelly’s Brand and give them a follow on instagram.

Show Notes:

Start – Kelly’s Story in a Nutshell – 02:54

Where to Focus Your Energy in a Startup – 08:49

Selling & Marketing Approach – 22:55

Branding – 33:32

Outsourcing, Hiring & Delegating – 38:11

Brainstorming New Products – 52:18

About “Kelly Jean Snacks” Products – 58:37

Hunting season fast approaching and now is the time to get signed up for the Backcountry Fuel Box and start trying new snacks, or even stashing them. Each month we send you 8-12 different products with discount codes for the brands you like. You are going to love the surprise of getting the box and checking out new brands. I don’t know how many people have said “its like Christmas morning every month”. Try it now 100% risk free, if you don’t like your first box I will refund you 100% and you can keep the dang box. Use the code “TRO” and its gonna knock 10% off for every month you are subscribed. Also you can get the box through are Patreon page and that automatically gives you the discounted price + free access to all of the Wapiti Wednesday and Muley Monday episodes. Check it out and if you like it give it a try.

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