Dude, this episode hit different. I sat down with Jacob Albaugh Tenet, founder of Tenet Products, and what started as a guy from Ohio racing four-wheelers turned into one of the wildest entrepreneurial grinds I’ve heard on this podcast — and that’s saying something.

Jacob was a national champion ATV racer before he ever picked up a rifle. Then he had a kid, watched his buddy crash at 45 mph, and walked away from racing cold. He poured that same obsessive, pro-level mentality into western hunting — and that’s where this story really takes off. After blowing out his eardrums on a mule deer at 32 yards, losing an animal off a cliff because he couldn’t spot his own shot, and surviving a blizzard SOS situation in Idaho that he says changed his life, Jacob became convinced there had to be a better way to hunt suppressed without sacrificing accuracy.

So he built one. In his garage. With a grinder and a welder.

Five years, 87 iterations, seven pending patents, and a lot of 20-hour days later, Tenet Products exists — suppressors that combine brake-level recoil control with real suppression, at weights (5.1–5.9 ounces) that sound made up until you see the data. We talk about the midnight idea that led to the patented Horizon Brake System, why he thinks outsiders solve problems industry veterans can’t, the torture testing that’s put over 1,400 rounds through a single can, and what happened when Tenet showed up to Joseph Ewing’s massive 145-suppressor shootout in Montana against every serious competitor in the space.

This one’s part origin story, part engineering deep-dive, part conversation about grit, faith, and what it actually takes to build something from scratch when nobody in the industry believes you. If you’ve ever thought about running suppressed in the backcountry, or you just love a good underdog build story — this is a must listen.

Remember the old Garmin Rino days when you could see your buddy’s location on the map out in the field? onX just brought that idea into the modern era — and made it way better. Head into the onX Hunt app, go to the new GoTrack section, and hit “Share Your Location” to see exactly where your hunting partner is on the map in real time. It only works while you’re in service, but for the hunts where it applies, it’s a total game-changer for staying coordinated with your crew.

 Check it out and get outfitted for your next hunt at onxmaps.com

Full disclosure — this one’s mine. Bridger Watch is a full-feature smartwatch built by hunters, for hunters, made for the entire hunting lifestyle, not just the hunt itself. No compromise, no fluff. It handles your training, your mapping (the big one), your text messages, and it’s built with the kind of battery life that actually survives the backcountry — because we know battery life matters when you’re days deep with no outlet in sight.

 Learn more and grab yours at bridgerwatch.com

There’s a certain type of person who can’t half-ass anything. The kind of guy who decides to climb the Grand Teton on a whim, rappels off a sheer face having never rappelled before, canyoneers into some of the most remote slot canyons in the American Southwest, and packs mules solo through the dark at midnight to make the opener. Justin Helvik is that guy — and somehow, impossibly, he’s also a 20-year educator who coached high school football and showed up Monday morning with a collapsed lung and six broken ribs, insisting everything was fine.

Justin and I go way back. He was with me on one of my early bear hunts. I helped him build the pole barn that would eventually house the mules he didn’t own yet. Life moves fast when you’re the kind of person who’s always got the next adventure already on the calendar.

But this conversation goes deeper than mules. We get into the philosophy of adventure — what it means to chase that feeling of uncomfortable, why comfort might actually be the most dangerous thing you can do to yourself, and how stacking experiences over a lifetime is the only real way to build confidence that transfers everywhere. Justin talks about identity, ego, legacy, and what Lonesome Dove’s Augustus McCrae got right about living versus dying.

He’s also got a Substack — From Desk Jockey to Mule Skinner — that I’d encourage every one of you to go read. He’s a great writer, and the stories are even better on the page.

If you’ve ever thought about getting into pack stock, or you’re someone who’s wired to always be pushing the next limit, this one’s for you.

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Timestamp Chapters

3 Key Takeaways

1. Comfort is the real killer — not the mountains.

2. Stack experiences, not just kills.

3. The anticipation is half the experience — book the trip.

Man, I don’t know how else to say this — this one got me. I sat down with Christian Zeron, the guy behind the Theo N. Harris Instagram, and what started as a watch-world conversation turned into one of the most honest, wide-open talks about hunting, identity, manhood, and what it means to find something that actually moves you. That’s the kind of episode this is.

Christian grew up in New Jersey selling vintage Rolexes in college and built a marketing company around it. He’s sharp, he’s articulate, and — up until about six months ago — he had zero connection to the hunting world. Then a client invited him on a hunt in Kentucky and, well, here we are. He killed his first turkey this spring, he’s already got hog hunts lined up in Texas and a dove trip to Argentina on the books, and the guy is all in. Completely, unapologetically, joyfully all in.

What I love about Christian is that he brings this fresh set of eyes to our world. He’s not pretending to be someone he’s not. He’s a Ralph Lauren, vintage shotgun, lever-action rifle kind of guy who gets genuinely emotional talking about his late grandfather while butchering his first bird. That’s real. That’s the stuff hunting is actually made of, and it’s the stuff that’s really hard to explain to people who haven’t lived it.

We talk camo as identity, Sitka vs. First Lite, Yeti coolers, LVMH, Omega, Casio — and somehow it all connects back to hunting, brand building, and what it means to be a man who collects experiences instead of just stuff. Plus, we dig into what I’m trying to build with Bridger Watch and Christian gives me some real, unfiltered marketing advice on how to position it against Garmin and Apple.

This is the kind of conversation that makes you want to call your old man, fire up a steak, and go outside. Strap in.

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Timestamp Chapters

3 Key Takeaways

1. Hunting Connects You to Something Bigger Than the Kill

2. Identity Is at the Core of Every Purchase Decision — Hunting Included

3. Lead With the Tool — Let the Lifestyle Follow

Look, I’m not gonna sugarcoat it — life got in the way and we missed a week. But we’re back, and this one was worth the wait.

Joe Epple is one of those guys who doesn’t fit neatly into a box. Retired professional football player. CFL veteran. Director of Business Development for Wild TV — Canada’s largest hunt and fish TV network. Co-host of The Edge, now in its 17th season. Father of two boys. Columbia blacktail hunter. Stone sheep chaser. A 6’8″ giant of a man who grew up in Squamish, British Columbia, hunting for meat and mushrooming in the rain just to make ends meet — and who somewhere along the way figured out that all those lessons in the wet coastal bush were actually building the foundation for everything that came after.

This episode goes deep on what it really means to make the transition from professional athlete to serious hunter, and why the skills that make you elite in sports — goal-setting, resilience, the ability to learn from getting your ass kicked — translate directly to the mountains. Joe talks about growing up in a logging family that hunted out of necessity, not recreation. About being the fat, knock-kneed kid who nobody bet on, who started going to a rusty prison gym at 13 and never looked back. About how hunting blacktails in the miserable, soaking wet coastal bluffs of BC taught him to push through discomfort long before any football field did.

We get into the mental game of hunting — specifically what it looks like when you’ve got 14-day fly-in stone sheep hunts on one end of the spectrum and a four-year-old who snaps every branch and asks to go back to the truck every five minutes on the other. How do you stay present? How do you keep the long game in mind when you’re sitting in the gutter on day 10 of a backcountry hunt wondering why you’re not home with your family? Joe’s got a framework for that, and it’s worth hearing.

We talk about Kristen’s bear — a giant boar that’ll likely crack the top 15 all-time in the province. About Joe’s most-prized blacktail taken at 12 yards with a bow. About why archery hunting teaches you more about your weaknesses as a hunter than anything else. About what it’s like to hunt stone sheep as a resident in BC for a fraction of what nonresidents pay, and why he still hasn’t punched an archery tag on one. And about the pressure social media puts on new hunters to skip the learning curve entirely and shoot a 200-inch muley on their first trip out.

Joe’s a straight shooter (pun intended), genuinely humble, and packed with perspective from both sides of the fence — the elite athlete world and the deep wilderness backcountry. This one’s got range. Turn it up.

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Timestamp Chapters

3 Key Takeaways

1. The Outdoors Builds the Foundation — Not the Other Way Around

2. Play the Long Game With Your Kids

3. Stop Writing the Story Before It’s Over

EP 681: Connor Koch

Connor Koch is one of those guys who just operates on a different level. Arc’teryx ambassador for seven years, a man who’s climbed every 14er in the lower 48, skied big lines from Alaska to the High Sierra, and survived an 1,100-foot avalanche ride in ways that defy explanation. He’s the real deal. And now? He’s deep in the hunting rabbit hole, chasing elk solo through grizzly country with a bow he just learned to shoot, logging 70-plus days in the field and coming home with the kind of stories that remind you why we do all of this.

We cover a lot of ground in this one. Connor grew up in a tiny San Diego-area town, never saw mountains until his Nissan’s transmission blew up somewhere near a place called Zzyzx on the way to Colorado. He pulled into Vail Pass, jumped out into the June air, and knew — at a cellular level, he says — that he’d found home. That moment launched a decade of elite mountain pursuits that would shape everything that came after.

We dig into what it’s like to be a master of one discipline and a beginner in another — and how humbling it is when all your fitness and mental toughness still can’t outwit a wily bull elk. Connor talks about burning a shot opportunity 45 minutes into his first day of bow hunting, running 70+ days solo in the backcountry, getting his camp ripped apart by a known problem grizz the same night he hit a bull high, and why he doesn’t regret any of it. That’s the journey. That’s the process.

But it goes way deeper than hunting. Connor opens up about the avalanche that changed him — a full slope that fractured wall to wall, a 1,100-foot washing machine ride, karate-chopping blocks of wind slab before getting obliterated, and emerging from the toe of the debris alive while his partners tunneled out around him. He talks about what that does to your relationship with risk, with the mountains, and with yourself. And then, the hardest decision of his career: turning down a prepackaged invite to ski 8,000-meter peaks in Pakistan, not because he couldn’t do it, but because he finally understood that some pages in your book are okay to leave blank.

This is a conversation about reinvention, risk tolerance, the courage to step off the ship when it’s time, and what happens when a man who spent a decade trying to conquer mountains starts learning to be conquered by elk season. Oh, and also — he’s catering his entire wedding with two cow elk and some deer he harvested himself. That’s the kind of dude Connor Koch is.

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Timestamp Chapters

3 Key Takeaways for Listeners

1. Your Greatest Strength in One Arena Can Be Your Biggest Weakness in Another

2. The Process Is the Point — Not Just a Cliché

3. Knowing When to Step Off the Ship Is Its Own Kind of Courage

EP 680: Jeff Peel | Tactacam

Not the polished version — the real one. The trailer-hooked-to-the-back-of-a-Buick-Enclave, sell-your-house, answer-customer-service-calls-at-4AM version. That’s exactly what Jeff of Tactacam pulls back the curtain on in this episode, and man, it’s one of the more refreshing conversations I’ve had on this podcast.

Jeff and his wife Tara started Tactacam with almost nothing — a plastic folding table, a dream, and an obsession with taking care of customers in an industry that had largely forgotten how. What started as a point-of-view hunting camera has grown into a 500-employee powerhouse that now dominates the cellular trail camera market. But the part nobody tells you? It took 10 years of brute force to make it look like an overnight success.

We dig into the pivot from software to hardware (and why everyone told him not to), the customer-first philosophy that drives a $2 million monthly CS budget, and the launch of Habitat IQ — a genuinely exciting AI-powered platform that takes the collective knowledge of the country’s best whitetail property managers and turns it into actionable data for your specific ground. Think SimCity meets your food plot plan meets 20 years of Jeff Sturgis notebooks.

And yeah, we talk about dream hunts. Jeff’s answer? Polar bear with a bow on frozen ocean where you’re the bait. His wife thinks he’s crazy. I get it.

Whether you’re a hunter who loves to nerd out on habitat, an entrepreneur trying to figure out how to break into the outdoor industry, or someone who just wants to hear what it actually looks like to bet everything on something you believe in — this one’s for you.

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3 Key Takeaways

2. Customer service isn’t a cost center — it’s your moat.

3. Habitat IQ could legitimately change how average hunters manage their ground.

EP 679: Logan Chierotti

Alright, let’s be real — most supplement companies are just slapping a label on a generic capsule and calling it a day. Logan Chierotti didn’t do that. The guy bootstrapped Physician’s Choice from nothing — literally from the ashes of a failed energy mint company and a basement mugshot removal hustle — into the number one probiotic brand in the world, pushing $300 million in annual sales. No VC money. No trust fund. Just relentless grinding, a willingness to look failure in the eye, and the smarts to go all-in on one thing when everyone else was trying to do everything.

But here’s what really got me interested in Logan — it wasn’t just the business stuff. It was watching a guy who built something massive still show up for his kids. Still out there on the mountain with them. Still manufacturing adversity in a life that could easily get too comfortable. That’s the tension I think a lot of us deal with, and Logan’s as honest about the struggle as anyone I’ve talked to.

We go deep on the entrepreneur journey — the early days of getting sued and losing everything, the hard pivot that changed everything, what it means to go all-in on one category, and why your work ethic might actually be your biggest enemy. We also get into the dad stuff — raising kids who aren’t entitled when you’ve worked hard to give them more than you had, and why nature and hard things might be the most important parenting tools we have.

If you’re an entrepreneur, a parent, an outdoorsman, or all three — this one’s for you. Pull it up on the drive or the trail.

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3 Key Takeaways

2. You don’t need to invent something new — you need to do something existing much better.

3. You have more time than you think — stop the rush and be present.

EP 678: Darin Hardy Level Seven High Terrain

“You can’t half-ass walking on uneven ground—and that lesson translates to everything: relationships, fatherhood, business, life.”

This episode sits right at the intersection of ancient wisdom and cutting-edge technology. Darin breaks down how he’s using emotionally intelligent AI to help distill his thoughts and experiences in the field, then using horses as living mirrors to reflect back what people need to see about themselves. It’s wild, it’s different, and it’s honestly one of the most unique approaches to coaching I’ve ever heard.

We dive deep into what Darin calls “window moments”—those rare experiences in nature where you feel like you’re between worlds. He shares two incredibly powerful stories: one about syncing with a horse at 16 years old and losing all sense of where he ended and the horse began, and another about a forked-horn mule deer that walked within arm’s reach and taught him he had permission to forge his own path. These aren’t just cool hunting stories—they’re formative moments that shaped how he shows up in the world.

But this isn’t all woo-woo spiritual stuff. Darin gets tactical too. He talks about hitting the wall on day five of an elk hunt, using “I am” statements to shift from doing to being, and how those three words helped him arrow a bull when he was ready to quit. We also get into the difference between power over versus partner with, why he cried in a pasture when three horses wouldn’t let him catch them, and what that taught him about 20 years of narratives he’d been carrying.

One of my favorite parts of this conversation is when Darin talks about being “porous”—how life doesn’t just happen to you or for you, but through you. And how as outdoorsmen, we’re naturally land-informed and nature-informed, which gives us this unique lens to filter everything else in life. It’s the same reason I believe elk hunting teaches you more about business and life than most MBA programs ever could.

If you’re someone who’s looking for transformation, willing to get uncomfortable, and open to the idea that horses and mountains might teach you more about yourself than any boardroom ever will, this episode is for you. Darin’s work is for people who refuse to live small lives—people who want authentic experiences, not hand-fed success.

https://www.level7highperformance.com/retreats?utm_source=rss&utm_medium=rss

Tricer – I run Tricer gear for a reason. One of my favorite products is the RP Bipod—a legit hunting bipod with all the high-end features you’d expect. At 10.5 ounces, it’s lightweight enough for any hunt. Comes with long legs, short legs, works on Picatinny or Arca. For $350, it’s a no-brainer. I’ve shot a ton of critters off mine. Head to tricer.com and use code TRO to save 10%.

OnX Hunt – The new weather feature is a game-changer. Instead of checking weather for the nearest town, you can tap anywhere on the mountain and get hyperlocal weather data that takes topography into account. See wind variations across different parts of your hunting area. Become an Elite member at onxmaps.com and use code TRO to save 20%.

00:00 – Intro: Ancient tech meets AI

 EP 677 Josh Smith – MKC

What’s up! This week on the Rich Outdoors Podcast, I’m sitting down with Josh Smith—founder of Montana Knife Company and honestly one of the most inspiring entrepreneurs in the outdoor space right now. This is a podcast I’ve been wanting to do for a long time, and we did not disappoint.

Josh went from being a lineman for the power company, making knives on the side in a 200 square foot shop in his horse pasture, to building one of the most beloved brands in the hunting industry from the ground up. No investors, no conglomerates, no selling out. Just a guy who refused to quit and built something that hunters actually care about.

We talk about the origin story of MKC, why he saw a massive hole in the hunting knife market, and how he quietly infiltrated the hunting community like a Green Beret special ops team before anyone even knew he was there. We get into the Benchmade lawsuit and why his entire team cheered when they found out they were getting sued. We dive deep into building company culture at scale, hiring the right people, why listening to your customer beats watching your competitor every single time, and why most people have no idea how many hunters have never even heard of a brand they think everyone knows about.

But this one goes way beyond knives. We talk about Bridger Watch, building a product in a category dominated by giants, the parallels between what Josh built and what we’re trying to build, and the advice he gave me that I’m going to be thinking about for a long time. We also talk about legacy—knives that get passed down, stories behind the blades, and why sometimes the most important tool isn’t the most impressive one, it’s the one that means something.

This is one of those conversations that reminds you why you started. Whether you’re a hunter, an entrepreneur, or both—this episode is for you. Let’s get into it.

Interested in the Bridger Watch?

If you heard us talk about the smartwatch we’re building for hunters and want to be the first to know what we’re up to—head over to bridgerwatch.com and get on the list. Three years in the making and we’re just getting started. Go check it out.

Tricer Tripods – They make gear that’s fast, light, and simple, from amazing tripods to bino mounts, panhead truck mounts, and now even bipods. Trier just dropped their new updated AD and BC tripods, and I got to test the new Tritech technology this year. The center post is now a T-post, which makes it pack down smaller and cleaner—Drew is a mad scientist and he just keeps innovating. If you want to use code TRO, it’ll save you 10% at checkout. Go support a great company. Head over to tricer.com.

Stone Glacier – If you’re in the market for a new pack, I ran the Sky Archer 6400 this year and packed out a lot of animals with it including a couple of elk. What I love about Stone Glacier packs is they work great whether you’re on a 10-day backpacking trip or day hunting from the side-by-side. Minimalist, tough, and they work. You don’t need to own multiple packs—this thing does it all. Check it out at stoneglacier.com and use code TRO for a discount.

EP 676 Heart Rate, VO2 Max, and Hunt Readiness with MTNtough

As we’re building the Bridger Watch (yeah, the smartwatch for hunters), we’ve been having deep conversations with the MTN Tough crew about what metrics actually matter when you’re training for elk season. Because here’s the thing: most fitness wearables are built for runners, cyclists, and gym rats—not for hunters humping 60 pounds on their back through deadfall at 9,000 feet.

Nick is a MTN Tough coach and physical therapist who programs their daily workouts, and Jason is one of their athletes who’s joining the Bridger team. These guys know what it takes to train for the mountains, and more importantly, they understand the difference between sustained Zone 2 cardio and getting absolutely crushed by a 42-minute Mountain Tough workout that leaves you laying on the floor.

We dive into what a “hunt readiness score” could look like, how to measure work capacity beyond just heart rate, why rucking strain is completely different than cardiovascular strain, and how we can use wearables to help hunters stay in that 80-90% efficiency zone all day long. We also talk about the mental side of fitness—how to make better decisions under fatigue, why discipline in the gym translates to discipline in the mountains, and what happens when you’re on day two of a hunt with frozen boots and a broken water filter.

This episode is part fitness science, part backcountry hunting strategy, and part startup talk about building products that actually solve problems hunters face. Whether you’re training for September or just trying to figure out how to not get your butt kicked on your next western hunt, there’s a lot of good stuff in here. Let’s get into it.

Stone Glacier – I’ve packed out a lot of animals with my Stone Glacier pack this year. The Sky Archer 6400 has been with me to Alaska, British Columbia, Wyoming, Montana, and I love the thing. Whether it’s a 10-day backpack hunt or you’re day hunting from the side-by-side, that’s what I love about Stone Glacier—it’s minimalist, it’s lightweight. You can use it day hunting or for an alpine backpack hunt. Stone Glacier makes an entire suite of hardcore mountain hunting gear. If you’re in the market, head over to stoneglacier.com. Use the code TRO and you’ll save yourself a discount and get some great gear.