In this podcast episode, Rebecca brings on Sean Kerrigan so the two can discuss his recent success in dominating Google’s search page with Featured Snippets. Rebecca and Sean also discuss Sean’s background, his takeaways from SEO Summit, and how his agency brought SEO in-house so they could craft a strong SEO service offering for their client base. Podcast Resources  Rebecca’s Facebook Group: SEO Launchpad iThemes Training Rebecca’s Free Course: Understanding the Google Knowledge Graph Blog Post: What is a Content Silo? Sean’s Agency: The Update Company Sean on Twitter 

EP14: Celebrating Featured Snippets Success With Sean Kerrigan

SEObits.fm helps smart business owners jumpstart their SEO strategy. Learn how small changes can make a big impact on your ability to rank in Google. Each week, Rebecca Gill takes her 15 years of real-world SEO experience and breaks it down into bite-size pieces.

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In today's podcast episode, Rebecca talks about keyword cannibalization. She explores what it is, how it tends to happen, and what you can do to resolve this common problem. Keyword cannibalization is when a single website unintentionally targets the same keyword phrase across multiple pages, posts, categories, tags, or products. Keyword cannibalization is on virtually every website Rebecca ever encounters.

EP43: Keyword Cannibalization and the Damage it Does to SEO Efforts

In today's podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking strategy for your website or blog. View the show notes at:  https://www.seobits.fm/podcast/internal-linking-hero-of-seo/

EP42: Why Internal Linking is the Unsung Hero of SEO

In this podcast episode, Rebecca reviews E-A-T and discusses how this applies to SEO efforts in 2019. She covers the history of E-A-T and talks about what you can do to improve the E-A-T of your website and brand.

EP41: How to Use E-A-T in Your SEO Strategy

In this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO and overall ranking. Structured data is a systematic approach to connecting data points together. It helps search engines categorize and index content in a much more meaningful way. Grab the show notes: https://www.seobits.fm/podcast/ep40-structured-data-and-the-modern-website/

EP40: Structured Data and the Modern Website

In this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite tools for running audits. Show Notes: https://www.seobits.fm/podcast/ep39-ongoing-website-audits/

EP14: Celebrating Featured Snippets Success With Sean Kerrigan

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