In today's podcast episode, Rebecca talks about keyword cannibalization. She explores what it is, how it tends to happen, and what you can do to resolve this common problem.

Keyword cannibalization is when a single website unintentionally targets the same keyword phrase across multiple pages, posts, categories, tags, or products. Keyword cannibalization is on virtually every website Rebecca ever encounters.

In today's podcast episode, Rebecca talks about the importance of internal linking. She explores what it is, how it influences search engines, and what you can do to create a solid internal linking strategy for your website or blog.

View the show notes at: 

https://www.seobits.fm/podcast/internal-linking-hero-of-seo/

In this podcast episode, Rebecca reviews E-A-T and discusses how this applies to SEO efforts in 2019. She covers the history of E-A-T and talks about what you can do to improve the E-A-T of your website and brand.

In this podcast episode, Rebecca reviews the importance of using structured data in website development and SEO efforts. She covers what it is, how Google and Bing use it, and why it matters to SEO and overall ranking.

Structured data is a systematic approach to connecting data points together. It helps search engines categorize and index content in a much more meaningful way.

Grab the show notes: https://www.seobits.fm/podcast/ep40-structured-data-and-the-modern-website/

In this podcast episode, Rebecca reviews the importance of website audits. She talks about how things can go wrong, provides examples of real-world crawls, and also includes a list of her favorite tools for running audits.

Show Notes: https://www.seobits.fm/podcast/ep39-ongoing-website-audits/

In this podcast episode, Rebecca reviews the importance of performing ongoing keyword research and audits. She covers how often you should execute a keyword refresh, what’s involved in the process, and why it matters to SEO and overall ranking.

In this podcast episode, Rebecca reviews the checklist she uses to optimize website content with her team at emagine. She'll take you through a quick rundown of all the core elements needed to optimize web pages and blog posts.

Optimizing website content for search is something everyone can do, however, you do need a plan and a checklist to help make sure you don't miss key items. Use this checklist as a guide and never compromise the user experience for SEO.

In this podcast episode, Rebecca talks about a recent sales call and what you can learn from her discussion with an unsuspecting business owner. She then walks through the important questions you need to ask your future SEO agency or consultant.

In this podcast episode Rebecca reviews the different types of SEO engagements and the fee structure associated with each option. She talks about what to expect to pay, what to expect in deliverables, and what level of success you can realistically achieve.

In this podcast episode, Rebecca reviews some key metrics that marketers should review in their year-end activities. These data points are critical for understanding what’s working, why something worked, and what needs improvement in the new year.

Digital marketing, and of course SEO, is an ongoing effort. It needs constant review, nurturing, and action. Having the right data is key to having a healthy online presence and maintaining strong inbound marketing activity.