SEObits.fm

In this podcast episode, Rebecca talks about her experience with mastermind groups and how her perception of them changed once she participated in two groups as an attendee. She also announces two SEO masterminds that she is leading in October and November of this year.

If you are unfamiliar with masterminds, they are small groups of like-minded people that meet regularly to promote learning, action plans, problem solving, execution, and accountability.

Rebecca’s two SEO mastermind groups will each meet for six weeks. Each group is limited to only 10 people, so interested parties do need to apply so as possible.

In this podcast episode, Rebecca shares a real-world story about a recent client losing ownership of their digital properties. She talks about how it happened, the issues it caused, and the dangerous situation it has produced. More importantly, she discusses the long-term ramifications this change can have on SEO, the sales funnel, and revenue.

In this podcast episode, Rebecca shares her number one lesson and rule of thumb for selecting keywords. She walks through the core premise, how she learned it, and why it matters to you and your website.

You can beat Goliath if you work smarter, harder, and with a whole lot more focus.

You can carefully pick the right keywords that will translate into high-quality traffic, but you need to focus on your offering, your target market, existing competition, and search volumes.

Visit SEObits.fm for episode notes and a handy checklist for finding keywords.

In today’s podcast episode, Rebecca tells a real-world story about mismatched expectations in buying and selling SEO services. She walks you through a situation she recently encountered, explains why she takes complete ownership for the issue, and then closes with some key takeaways for anyone buying or selling SEO services.

In this week’s podcast episode Rebecca chats with Sara Dunn and performs a post SEO Bootcamp check-in.

The two talk about Sara’s prior SEO knowledge, her experience at SEO Bootcamp, and how this SEO education shifted her web development business and the search traffic of her clients.

Sara details her misperceptions about SEO prior to Bootcamp and how shifting these thoughts helped her make significant headway on her client’s website.

In this podcast episode, Rebecca talks about the evolution of SEO and how these shifts in 2016 and 2017 have brought her back to loving SEO and wanting to teach the world about search engine optimization.

She discusses the technology shifts that occurred in 2016 and the first half of 2017. In doing so she explains why these shifts mattered to her and her interaction with search engine optimization and clients.

SEO is a moving target. To be successful at it, website developers and business owners need to stay up to date with the changes and make sure they are evolving with the industry and the world.

In this podcast episode Rebecca talks about enterprise SEO and the need for a top down approach. Rebecca also discusses the need for an executive champion and how this champion can help support the SEO process and make sure the organization is backing it.

In episode four Rebecca talked about the perfect storm of SEO and how great it was when everything came together. Today she talks about the exact opposite situation, and in doing so, she shares a story of when everything fell horribly apart.

In this podcast episode Rebecca talks about the importance of competitive research and how it plays a critical role within the SEO process. Rebecca performs this task at the start of any new SEO project and she revisit it multiple times per year for her own websites.

In today's podcast episode, Rebecca talks about why you need to let go of the role of marketer, and instead, place yourself firmly in the role of servant to your target market. Rebecca tells a story from her past where her prior firm used SEO to act as a servant. She uses this story because it illustrates the importance of "serving" your website visitor and how it can produce big SEO results.