EP 313 | Crafting a clear message featuring Marisa Corcoran

Ready to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner!In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa is the creator of the wildly popular Copy Chat summit, and helps coaches and creatives craft their uncopyable message inside her program, The Copy Confidence Society. Her framework has been featured in Business Insider, Thrive Global, and Voyage ATL. When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous bars.TAKEAWAYS:Marisa starts with telling us that it is important to know our ideal client. She reminds us that there are two many purchase decisions consumers make. They decide that they want what you are selling and then they decide if you are the person they want to purchase from or work with.Marisa advises that a great place to start with your messaging is to create a “what I do” statement that is clear, specific, and measurable. She goes into detail about how you can do that.Connecting with your audience is not only about getting the ideal client language specific, but deciding how you want to show up. People connect with your personality. We both discussed times we connected with clients because we were just showing up as who we are.RESOURCES:Find the blog post that accompanies this episode hereRegister for Marisa's Leave ‘Em Wanting More: The 3-Part Framework to Create Copy with Creativity and Chutzpah hereDownload The $80,000 Email templateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com