EP 364 | Creating an in-demand business featuring Melissa Joan

Melissa is an Email Marketing Strategist, Coach, & Educator dedicated to helping online business owners boost student enrollment and sales for their online programs and courses by crafting effective email funnels.Having personally navigated burnout while building her first 6-figure business, Melissa has turned burnout into brilliance by sharing her experience and expertise with her students. Her students have learned to launch online courses and passively sell digital products without relying on algorithms.She is on a mission to empower online business owners to build profitable businesses using peaceful sales and email marketing strategies. TAKEAWAYSIn order to create an in-demand business, you need to create visibility and awareness. Capitalize on how you can get the most visibility. You might be on multiple marketing channels, but are they all getting you results? Or are there ones that get you more results than others? Focus on what’s working for you and make it work for your offer.Creating an in-demand business requires you to be consistent. An in-demand business creates consistent leads and sales in your business. In order to get there, you have to show up consistently in whatever marketing strategy works for you.Be clear on your unique marketing strategy. You need to know who your target audience is and why they want what it is you are offering. You want to generate high quality leads so that people will actually purchase your offer or product. Ask yourself, how are you getting high quality leads? Where are you online? How is your marketing strategy working for you on different platforms? RESOURCES:Find the blog post that accompanies this episode Follow Melissa on InstagramListen to Melissa’s Podcast The Sales Expansion Show for WOC Online Business Owners CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com