In the music industry, there's one revenue opportunity that many artists and their managers often overlook: merch and e-commerce. Why is this revenue stream a key profit lever that many artists never pull?   In this episode, Jack and Circa unearth the holy grail of music business growth for artists of all sizes. Learn why we put a strong emphasis on e-commerce at our agency IndieX, the pros and cons of print on demand merch, understanding profit margins, and why retail selling opens you up to a new level of relationship with your fans!   If you're an artist or artist manager looking to unlock revenue potential, this episode will open your eyes to how you can start outselling your streaming profit in no time!   DISCOVER: Why Merch Is the Holy Grail of Music Business Growth: A Fresh Perspective The Main Ways The Music Industry Makes Money How Merch Drives Growth Through Substantial Profit Why Your Fans Desperately Want Tangible Products What Pros and Cons Exist with Print On Demand Merch How To Make More Revenue AND Profit   RESOURCES: Learn How To Make Merch That Fans Want Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

EP280: The #1 Revenue Opportunity for Artist Managers

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".

We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

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A simple trip to the grocery store today could change the course of your music career. Don't believe it?   In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting on social media looks like, how to write headlines that capture the attention of your fans, and tips for making your music releases, tours, merch, and content newsworthy!   If you want to stand out online among all the content noise, apply the lessons from this episode to your social media strategy and finally bridge the gap between the attention of strangers and fans!   DISCOVER:   Why Many Artists Fail To Grab Attention Online   How Terrible Copywriting On Social Media Is Costing You Fans   How Tabloids, Reddit and Celebrity Gossip Can Help You Write Amazing Headlines   How To Make Your Music Releases Newsworthy   Where To Find Inspiration Outside Of Music For Your Copywriting   The Difference Between Capturing The Attention Of Fans Vs. Strangers   Why Insane Clown Posse Is The "World's Most Hated Band"   How To Use True Stories To Create Real Connection With Your Audience     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

EP323: What Musicians Can Learn From Tabloids and Celebrity Gossip

For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point...   In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' attention! Learn why only focusing on developing your product might get you stuck at the starting line, how to set achievable goals to release music and content, and to structure offers and promotional cadences based on real fan feedback!   If you want to fine-tune the processes that will actually grow and scale your fan base and your career, the insights from this episode have you covered!   DISCOVER:   How Circa Started Indepreneur With Personal Conversations   Why Growth Isn't Solely About Creating Better Music   How To Set Realistic Goals For Long-term Success   How To Use A 9-word Email To Engage Your Audience Effectively   How To Build And Reverse Engineer A Promotional Cadence That Fits Your Strategy   What Artists Can Learn From Taylor Swift About Maximizing The Value Of A Release     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

EP322: Reverse Engineering Your Music Business Growth

Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch!   In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth of fast releases, dive deep into what assets and content you should have ready for both pre-release and ongoing marketing efforts, and best practices for distribution and effective pitching to playlists!   Before dropping your next song, let this episode be your checklist with strategies and tips to make it your most successful release yet!   DISCOVER:   What Assets And Content You Need For An Impactful Pre-Release And Post-Marketing   Best Practices For Distribution And Timing   How To Utilize Spotify For Artists For Playlist Pitching   What Spotify's Audio Profiling Means For Your Tracks In The Recommendation Engine   When To Consider Pre-save Campaigns   Why Post-marketing Is The Most Critical Phase Of Your Release Strategy   When To Consider Using Paid Traffic To Boost Your Visibility     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How To Kick Start A Fanbase With Content Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

EP321: Before You Released Your Next Single

Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth...   In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most common bottlenecks he finds in artists' creative businesses! Learn from Jonah's experience consulting and coaching hundreds of artists and explore the three biggest bottlenecks he's observed in music marketing, from the challenges musicians face after an initial burst of audience growth to the paralysis caused by indecision and overthinking!   If you're stuck in your music career growth and not sure why, this episode covers it all. From simplifying your music business systems to managing your work and failing forward in your marketing, use these tips to get yourself back on track!   DISCOVER:   How To Tackle The Three Biggest Bottlenecks Jonah Sees Musicians Face   Where Artists Struggle After Initial Audience Growth   How To Handle Indecision And Overthinking To Keep Your Projects Moving   Why Failure Your Most Powerful Marketing Tool   How To Simplify Your Music Business Systems   What You Can Learn From Tim Ferriss and A Simple To Do List     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Work With An Indepreneur Coach To Build Your Music Career! How To Run Your Music Business and NOT Burn Out w/DUX Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

EP320: Removing The Bottlenecks from Your Music Business

Feeling stuck in your music career? Not sure what roadblock is holding you back? If you're at a standstill, diagnosing the root cause is the first step...   In this episode of Creative Juice, Jack and Circa dissect the major reasons why artist careers slow down and how to diagnose and avoid these pitfalls. Learn about maintaining a consistent release cadence, keeping your enthusiasm to engage your fans, navigating the honeymoon phase of music marketing, and the common breakdowns in artists’ traffic systems!   Don’t let your music career falter without a fight. This episode will give you a diagnostic approach to help you keep your career on a growth trajectory with strategy, tactics, and stories from our agency and coaching clients!   DISCOVER:   What It Takes To Maintain Momentum With Your Music Releases   How To Keep Your Engagement High And Your Fans Excited   Why Navigating Past Early Success Is Crucial For Sustainable Music Marketing   What Causes Most Music Career Stalls And How To Overcome Them   Where Email Marketing And Tour Marketing Collide   How To Overcome Revenue Slowdowns With Offers     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

EP280: The #1 Revenue Opportunity for Artist Managers

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