Everyone talks about how important “branding” is for artists… but few explain how it actually fits into how your fans engage with you...

In this episode of Creative Juice, Jack and Circa break down what artists really need to know about branding! Learn about how your brand identity directly impacts how your fans engage with you online and why the best branding often comes from listening to your fans!

If you’ve ever wondered how and when to invest your time in branding in your career, this conversation will help you cut through the noise and focus on what really matters!

DISCOVER:

1. Why Most Artists Think About Branding Backwards

2. What Ad Scent Is And How It Impacts Your Fans’ Journey

3. Why It’s Nearly Impossible To “Perfect” Branding Early On

4. How To Create A Branding MVP You Can Actually Use

5. What Simple Elements Create Connection Across Your Brand

6. Why “Ugly” Landing Pages Can Convert Better Than Pretty Ones

7. How To Audit Your Copy And Content For Brand Consistency

8. How Your Social Strategy Shapes Your Entire Online Presence

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

EP364: Building A 3 Dimensional Artist Brand

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As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward...

In this episode of Creative Juice, Jack and Circa explore how to move faster in your music business by adopting a "learning as you go" mindset and using it to validate fan demand! Learn how to test ideas, launch quicker, and build offers, marketing campaigns, and more without getting trapped in overthinking, second-guessing, or perfectionism!

If you're holding off on launching ANYTHING because you’re not sure your fans will dig it, this episode will give you the mindset and tools to take action today!

DISCOVER:

1. Why Speed Is Your Best Friend In Music Marketing

2. How To Prototype Your Way To Fan Demand

3. What Questions To Ask Before You Build (or Launch) Anything

4. How To Create “Disposable” Products That Still Make An Impact

5. Why Safe Testing Grounds Help You Build Faster

6. What MVPs (Minimum Viable Products) Look Like In Artist Businesses

7. How To Order Tasks And Remove Bottlenecks

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Most artists wait way too long to offer something premium to their fans…

In this episode of Creative Juice, Jack and Circa break down profit maximizers that create unforgettable experiences for your fans and unlock serious revenue in your music career! Learn when to start selling high ticket in your online store, what to offer, and how to keep it simple so that you don't get overwhelmed!

If you've been building a fan base and wondering how to drive more profit in your music business, this episode is your blueprint for unlocking a new level of monetization of your audience!

DISCOVER:

1. What High Ticket Offers Look Like For Artists

2. Why These Offers Are Usually The Last Thing Artists Try

3. How To Know When You’re Ready To Introduce One

4. Who Your High Ticket Fans Are (And What They Want)

5. What Tradeoffs Come With Premium Offers (And How To Handle Them)

6. How To Audit Your Business For High Ticket Potential

7. How To Create Simple Profit Maximizers Without Overcomplicating It

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

EP383: Offers We Wish Every Artist Knew About

EP384: How To Eliminate Your Music Marketing Budget

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What if your music marketing could pay for itself? For artists with the right offer, it can...

In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growth while building your fanbase at the same time!

If you’ve ever hesitated to invest in marketing your music because of budget concerns, this episode will help you rethink how your offers and your budget should ACTUALLY work together!

DISCOVER:

1. What A Self-Liquidating Offer Is (And What It’s Not)

2. Why SLOs Teach You How To Spend Money To Make Money

3. How To Find The “Liquidation Point” In Your Fan Journey

4. What Most Marketers Don’t Tell You About Self-Liquidating Offers

5. How Big Brand Marketing Works

6. What To Do When An Offer Doesn’t Work The First Time

7. Why Your Goal Is To Sell Full Price, But Get Paid On The Way

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and subscribe. I'm your host Jack McCarthy and with me as always is my co-captain Circa, what's up dude?

Go beyond bundles, variants, and presaves...Offers we wish every artist knew about and used in their business

-Self liquidating offer

-Bribes

-High ticket offers

the concept of the offer

answering the question of why aren't i persausive/getting what i want

feature so that benefit

how your content is making offers

the unfair advantage artists have when it comes to lead generation/bribes

attention and access is a currency

why artists cap their potential with bribes

breaking down early access

asking what else

Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both...

In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops to building experiences for your fans, learn how to make every moment of your release count!

If you’ve ever felt lost planning your next release or you want to rethink how you roll out new music, this episode will show you how to load up the right way!

DISCOVER:

1. Why The Best Marketing Happens Before And After Your Release Drops

2. How To Build A Timeline That Drives Action (Not Just Hype)

3. What To Do Instead Of Chasing Pre-Saves

4. How To Create Fan Experiences That Lead To Real Results

5. Why Industry Advice Leans Too Heavily On Pre-Release Promotion

6. What To Ask Yourself When Planning A Launch

7. How To Avoid Overplanning And Actually Ship Your Release

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely...

In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the industry, the confusion with D2C models, and how to build a business on your terms with your fans and customers!

If you’re building your artist business and want to understand what's real and what's noise in the “direct to fan” conversation, this episode cuts through and gives you a path to follow without distractions!

DISCOVER:

1. Why “Direct To Fan” Is Becoming An Industry Buzzword and How To See Through The Hype

2. What To Know About D2C Artist Businesses and D2C Brands

3. How Gatekeepers And Middlemen Are Being Added Back Into D2C Unnecessarily

4. What Direct To Fan Is Actually About (Hint: It’s Fan Monetization, Not Platforms)

5. Why You Can’t Rely On Tools Alone To Build A Direct To Fan Business

6. How To Evaluate The Costs Of Changing Platforms In Your Business

7. What Direct To Fan Will Never Be and How To Build It The Right Way

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Shout out to Dame Ritter for the Inspiration

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Getting Everything You Can Out of All You've Got

Looking to expand your team or need marketing help? Apply to work with IndieX!

Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count...

In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in the murky middle when building a fan base, chasing ideas without direction, and what to focus on instead by testing content variations, building with ads, making simple offers, and moving fans to the next step!

If you’re seeing traction with your music online but are unsure what to do next and afraid of losing momentum, this episode will give you the roadmap to keep building!

DISCOVER:

1. Why Artists Get Stuck After Their First Viral Moment Or Spike In Attention

2. What Tests To Run After Getting Traction

3. How To Use Crossposting, Ads, And Hand-to-Hand Tactics To Drive Engagement

4. When To Start Selling and Why You Don’t Need The “Perfect” Offer To Begin

5. Why So Many Artists Underestimate Their Ability To Monetize Attention

6. What To Do In The “Murky Middle” Between Content Success And Business Growth

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out...

In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a while! Learn about Jon's dedication to his email list and growing an old school style forum, what’s working, why his fans are going crazy over it, and how you can take notes for your own marketing!

If you’re watching what other artists are doing and wondering what’s worth paying attention to (and what’s just hype), this episode will help you separate stunts from strategy!

DISCOVER:

1. How Jon Bellion Is Using Email Marketing And Forums To Build Deeper Fan Relationships

2. Why His Approach To His Comeback Is Rallying His Fans

3. What He’s Doing Differently With Instagram

4. How He’s Driving Traffic To Release Shows And Merch

5. Why Short-term Stunts Don't Create Long-term Fan Impact

6. What To Model From Jon’s Marketing and What To Avoid When Watching The Industry

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Jon's Finsta Account

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Looking to expand your team or need marketing help? Apply to work with IndieX!

As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success...

In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messaging habits are a superpower that the best artists get growth from!

If you’re looking to increase engagement, build real fan loyalty, and stand out, this episode will give you a clear path forward!

DISCOVER:

1. How To Use Fan Data In Your Messaging

2. Why Simple Personalization Shows Fans You Know Them

3. How To Create Subject Lines And Questions That Spark Replies

4. Why Shouting Out Fans Matters (And How To Do It Well)

5. How Consistent Small Actions Compound Into Long Term Growth

6. What Separates Great Artists From The Rest

7. What Is The One Opinion That Should Drive Your Decisions

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!