Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online...

In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks!

If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand!

DISCOVER:

1. Why Too Many Constraints Can Dilute Your Brand

2. How To Ask The Right Branding Questions As An Artist

3. What Artists Can Learn from Mark Rebillet About Branding

4. What The Key Differences Are Between Marketing And Branding

5. How To Use Active And Passive Listening With Your Fans

6. When Branding Becomes A Waste Of Time And How To Time It

7. How To Deploy A Stupid Simple Branding Strategy

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing?

In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the world of marketing and branding for studio professionals! typical artist fanbase growth. Learn about marketing that builds familiarity and trust first, how to find your unique "why," and why it's so impactful, and the real meaning of branding beyond just artist promotion.

Whether you're an engineer, producer, mixer, artist, or creative looking to sharpen your marketing and branding strategies, this episode is packed with insights to ELEVATE your online presence! Tune in!

DISCOVER:

1. How Marketing For Studio Professionals Requires Different Tactics From Artists' Fan Acquisition

2. Why Branding Is About Finding And Communicating Your Core "Why"

3. What Kind Of Self-Reflection Studio Pros Should Engage In To Enhance Their Branding

4. How Creatives Can Use Social Media For Proof And Qualified Engagement

5. What Lessons Artists Can Take From Studio Branding

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Follow Carl Bahner on Instagram

StudioLand

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference...

In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify your current needs, and what steps you can take to address them, from speeding up music and content creation to activating fans at scale and making more effective offers!

If you’re serious about making 2025 the year your music business changes, this episode covers where to look and dial in your efforts!

DISCOVER:

1. How To Identify And Meet The Needs Of Your Music Career At Its Current Stage

2. Why Artists Need To Decrease The Time To Music And Content Creation

3. Why Fan Activation Points Are Crucial For Scaling Up And How To Implement Them

4. What The Most Critical Metaskill For Musicians Is

5. How To Audit And Build Marketing Systems From The Ground Up

6. Why It's Worth Going The Extra Mile In Content Creation

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists...

In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value stacking, the patterns around these offers, creating appealing hooks, and why the story behind your products makes all the difference!

If you're puzzling over how to craft compelling offers that resonate with your fans, this episode will give you a kick start of inspiration based on what's working across our roster of clients!

DISCOVER:

1. What Offers Had The Most Success Last Year At IndieX And Why

2. Why Value Stacking VIP Upgrades Makes For A Great Offer

3. How Narrative Around Your Products Changes The Game

4. What Impact Soft Goods Can Have On Your Overall Sales Strategy

5. Why Knowing Your Numbers Is Crucial For Effective Offer Planning

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath...

In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you about processes in your creative work, how to use AI as a tool and playground in 2025, and how art is all about injecting yourself into what you do!

If you're worried about AI replacing you as an artist or feel trapped in a crisis of meaning, this episode offers our fresh perspective and reasons for hope!

DISCOVER:

1. Why Artists Are Worried About AI

2. How Technological Advancements Contribute To Human Expansion And Creativity

3. What To Focus On In This Wave Of Technological Advancement

4. How Embracing AI Tools Now Will Open Up New Creative Possibilities

5. What Three Immediate Actions You Can Take With AI In Your Music Career

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

What's On The Horizon In The Music Business In 2025

Suno

Udio

Join Us In The Indepreneur Discord Server!

Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for...

In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger cities, missed opportunities for fan engagement, and why automating everything isn't the answer!

If you're ready to clean up your marketing and start making moves that actually build your fan base, this episode will help you identify and avoid common marketing mistakes that artists slip into far too often!

DISCOVER:

1. Why Worrying About Oversaturation Is Holding Back Your Growth

2. The Myth Of Trigger Cities And How Poor Targeting Choices Will Waste Your Marketing Dollars

3. What Simple Opportunities You Might Miss To Elevate Fan Engagement

4. When To Choose Manual Processes Over Automated Processes In Your Marketing

5. How To Use Digital Signage To Guide Your Fans

6. Why "Easy Button" Advertising Software Isn't All It's Cracked Up To Be

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Outmarketing Billboard Charting Artists and Bands

Join Us In The Indepreneur Discord Server!

Full Stack Creative

Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start...

In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Friday this year compared to 2023 and what this surge in sales as we wrapped up 2024 could mean for your 2025 strategy!

If you want insight into leveraging this upward trend in the market, this episode is packed with advice on planning your e-commerce sales strategy and managing your marketing even if the market gets tough!

DISCOVER:

1. How Last Year’s Q4 E-commerce Sales Data Can Guide Your 2025 Strategy

2. Why Increased Buyer Confidence In 2025 Could Spell A Big Win For Your Online Store

3. How To Start Building Out Your Sales Promotional Calendar Effectively Right Now

4. What To Do With Stable Campaigns During Tough Market Conditions

5. Why Lower CPMs In Q1 Are A Great Opportunity To Test And Tweak Ads

6.  

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Full Stack Creative

Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success...

In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how to roadmap and plan your music marketing and keep it on track and mistake free so that you hit your goals faster!

If you’re tired of scrambling at the last minute and fixing mistakes that could've been avoided, this systems we cover in this episode will make your marketing efforts more efficient and effective!

DISCOVER:

1. Why Implementing QA Processes And A Communication Cadence Is Essential For Marketing Productivity

2. How Regular Meetings And Tracking Can Prevent Slipping On Progress

3. What Steps To Take To Make Marketing Fun And Rewarding While Being Productive

4. How To Avoid Last-minute Errors By Separating QA From Marketing Builds

5. Why Even The Best Marketers Can Make Mistakes And How QA Can Save The Day

6. How To Build An Initial QA Checklist And Catalog Past Mistakes

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Full Stack Creative

We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few...

In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music career, using livestreams effectively in your marketing, generating follow up sales with your fans online, TikTok strategies, and what's working in music marketing in 2025!

If you’ve got some burning questions about music marketing that you've been too shy to ask, this episode tackles a bunch of common questions we hear from artists like you!

DISCOVER:

1. What Actually Makes Up An Artist Brand

2. Where To Focus Your Efforts When It Comes To Repeat Sales From Your Fans

3. How To Plan Out Livestreams That Actually Engage Your Fans

4. What To Focus On When Nurturing Your Email List

5. How Retargeting Campaigns Work in 2025

6. What Organic and Paid Strategies Work For Artists On TikTok

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Full Stack Creative

What’s in store for the music industry in 2025? While no one can say for sure, we’ve got some predictions and ideas to share...

In this episode of Creative Juice, Jack and Circa dive into our predictions related to AI generated music and AI artists, litigation that could shape the industry, the role of tastemakers, privacy concerns in music marketing, and beyond!

If you’re looking to stay ahead of the curve and start planning for 2025, load up this episode before your end of year planning sessions to get inspired!

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help in 2025? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Full Stack Creative