Creative Juice

If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...

In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!

If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!

DISCOVER:

1. What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important

2. Why Focusing Just On Getting Attention Is A Common Mistake Among Artists

3. How To Create A Strong First Impression That Sticks With New Fans

4. How To Educate Your Fans With Content That Keeps Them Engaged

5. Where The Buddy System As A Customer Journey Fits Into These Attention Levers

6. How The Stages Of Awareness Affect Fan Engagement And Business Growth

7. How Different Levels Of Fan Awareness Affect Your Business Growth

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

How To Build A Fan Base Online

EP12: The Steps To Building A Massive Fan Base ("The Buddy System")

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Join Us In The Indepreneur Discord Server!

Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough...

In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business!

If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need.

DISCOVER:

1. What The Primary Goal Of Music Marketing Is And How It Should Serve Your Career

2. How To Decrease The Gap Between Your Current Income And Potential Music-Related Earnings

3. What Are The Three Ways To Grow Any Business, Including Your Music Career

4. Which Two Paths You Might Take In Your Music Career And How To Choose The Right One

5. How To Distinguish Between False And Helpful Narratives About Growing Your Fan Base

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

The Evolution of Sync Licensing with Mark Eckert and THATPITCH

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths...

In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies!

If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen!

DISCOVER:

1. How To Plan And Execute A Launch That Draws In Subscribers And Customers

2. Why New Launches Short Circuit Your Brain To The Work of Monetization

3. What To Consider When Building Offers and Funnels

4. How Sales Promotions Smooth Out Your Revenue

5. What Risks Come With Tour-Related Monetization And How To Navigate Them

6. How To Excel With Your Membership (And Where Most Artists Fall Short)

7. Which Two Types Of Artists Find The Most Success With Streaming Revenue Paths

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem...

In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your email campaigns crush! Learn how to avoid common email marketing mistakes in the music industry, craft subject lines that make your fans beg to open your email, and use strong copywriting throughout your emails to keep your audience hooked.

If you're looking to boost your email marketing strategy so that your fans actually read your emails and engage, this episode is your crash course in email marketing for musicians!

DISCOVER:

1. What Artists Get Wrong About Email Marketing (And How To Avoid It)

2. How To Write Subject Lines That Compel Fans To Open Your Emails

3. Why You Should Send Your Fans Other People's Content

4. How To Maintain A Consistent Voice Across Multiple Emails

5. Why Simplifying Your Email Strategy Can Lead To Better Engagement

6. What Open Loops Are And How To Use Them To Keep Fans Interested

7. How To Master The P.S. Section In Your Emails

RESOURCES:

Learn Email Marketing for Musicians from Top To Bottom Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself...

In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how to craft compelling offers instead of just selling products, and why decision fatigue can make or break your online store!

If you're trying to figure out how to start selling to your fans online and want to do it effectively, this episode will give you the foundations to go from zero sales to customers fast!

DISCOVER:

1. How A Customer Journey Framework Converts Fans Into Customers

2. What The Two Paths Of E-commerce Look Like

3. How To Design Offers That Resonate With Your Audience

4. What Decision Fatigue Is And How To Beat It In Your Store

5. How To Use Social Proof To Bolster Your Sales

6. How Selling and Songwriting Tap Into The Same Creativity

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales...

In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull sales forward, and why customers are more inclined to buy during this shopping frenzy.

Whether you've been selling all year round and want to maximize your store or you're just kicking off your first Black Friday campaign, this episode is jam-packed with strategies to use in your promotion this year!

DISCOVER:

1. Why Black Friday 2024 Is Expected To Set New Records

2. How To Use Holiday Promotions To Maximize Your Sales

3. What Motivates Customers To Buy During Black Friday

4. How To Craft Your Offers And Leverage Discounts Effectively

5. Where To Start If You're Planning Your First Black Friday Campaign

RESOURCES:

Get Access To Our Black Friday Workshops Inside IndiePRO

How To Add Value To Your BFCM Offers For Your Fans

How To Segment Your Fan Base When Running A Black Friday Sale

Where To Focus Your Black Friday Sale If You Have Limited Products

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships!

In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.

If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame’s career and experiences in the industry!

DISCOVER:

Why Negotiation Is An Undervalued Skill In Music

How Dame Navigated Deals At Funk Volume

How To Understand And Approach Brand Deals

What Makes Relational Deals Different Than Transactional Deals

Why Aligning Incentives With Partners Is Crucial For Long-term Success

How To View Compromises To Benefit Your Career

RESOURCES:

Catch Dame on the Road At "Game From The GAUDS" Music Conference Tour!

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation...

In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.

If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it!

DISCOVER:

1. How To Navigate Contract Legalese To Avoid Common Pitfalls

2. What Contracts Landmines To Watch Out For

3. When To Use Different Negotiating Tactics Based On Your Situation In The Industry

4. Why Understanding Your Leverage And Value Is Crucial In Negotiations

5. How The Ability To Walk Away Can Be Your Greatest Strength In Deal-making

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away...

In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged!

If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works!

DISCOVER:

1. How To Choose Prizes That Act As A Magnet For Your Target Audience

2. When To Implement Giveaways In Your Music Career

3. What Tactics Increase The Chances Of Your Giveaway Getting Traction

4. Why Consolation Prizes Can Be A Game Changer For Monetization

5. How To Maintain High Engagement With Your Fans During And After The Contest

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Gleam.io

Vyper.ai

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...

In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!

If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!

DISCOVER:

1. Why Artists Need To Balance Creativity With Marketing Fundamentals

2. What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies

3. Why We Read Old Copywriting Books

4. How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans

5. Why Not All Opportunities Are Opportunities

RESOURCES:

Learn Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!