Every type of business has pros and cons, but for artists, your biggest advantages are actually hiding in plain sight...

In this episode of Creative Juice, Jack and Circa discuss the unique edge that artists have in their careers compared to tons of other businesses! Learn about the creative advantages artists have, how to harness them beyond music making, and how to leverage them as a tool in your business arsenal!

If you're looking for a few levers to help you define your music career, this episode sheds new light on how to take control of your business!

DISCOVER:

Why Your Captive Audience Is A Gold Mine

How To Break Free From The Constraints of Being "Just An Artist"

What It Means To Transition From Artist To Content Creator

How To Succeed In A Content-First World

What Stops Most Artists From Reaching Their Business Goals

How To Build Loyalty And Diversify Your Revenue Streams At The Same Time

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

The Shifting Role of Artists In Society and Culture

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Are you ready to crush it this Black Friday or will you be like most artists and let it pass you by like last year?

In this episode of Creative Juice, Jack and Circa lay out everything you need to know to prepare for a killer Black Friday sale to boost your revenue big time! Learn about the nuts and bolts of Black Friday planning, the power of scarcity and urgency, and why you should start prepping six weeks ahead!

If you want to tap into the biggest sales season of the year and maximize sales for your merch and music online, this episode is your checklist!

DISCOVER:

Why Early Preparation Is Key For A Stress-free Sale

How Black Friday Can Make Up A Significant Chunk Of Your Annual Revenue

What Segmenting Your Offers By Fan Type Can Do For Your Sales

How To Use Scarcity Alongside Urgency To Drive Sales

When To Start Your Sales Early For Maximum Impact

Why Having An Engaging Black Friday Narrative Helps You Stand Out

How To Use Organic Content And Email Marketing To Pump Up Your Sale

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Despite what you see on the surface, most artists actually miss out on opportunities to maximize their viral moments online. Just a bit of preparation can mean the difference between sales and scrambling...

In this episode of Creative Juice, Jack and Circa chat with Jame McElroy from Two Crow Collective about harnessing viral moments and leveraging them in your online store! Learn about turning your creativity into sales, the importance of community-driven content, and the role of storytelling when it comes to your viral content.

If you’re looking to capture and convert your attention online to grow revenue in your music business, this is your episode!

DISCOVER:

How Risk Taking And Quick Validation Can Drive Your Next Big Idea

What Your Band's Unique Moments Can Feed Into Your Marketing

Why Involving Fans In Your Journey Matters

How To Use Short Production Loops To Test New Ideas

Why Staying Consistent With Your Content Keeps Fans Hooked

How Personal Touchpoints Create Customer Loyalty

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Two Crow Collective

Follow Jame on Instagram

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

You think e-commerce isn't for you, the musician? Or maybe you just have doubts about its long-term viability. Think again...

In this episode of Creative Juice, Jack and Circa catch up with Jame McElroy, founder of Two Crow Collective, who pivoted from the world of band merch into building a successful e-commerce brand! Learn about bootstrapping a brand during COVID, how Jame found success selling shirts online, and what musicians can take away from his journey to build a thriving merch revenue stream!

Whether you're trying to grow your income streams or want to level up your merch strategy, this episode will open your eyes to the possibilities with e-commerce in your music career!

DISCOVER:

- How Jame Bootstrapped A Successful E-commerce Brand From Scratch

- What Lessons From Band Life Translated Into E-commerce Success

- Why Your Merch Strategy Doesn't Need To Rely On Touring

- How Sharing Your Authentic Story Can Drive Sales

- How The DIY Ethos Paid Off For Two Crow Collective

- What Long-Term Success Looks Like For Online Brands

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Two Crow Collective

Follow Jame on Instagram

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Thinking that your fans will magically buy your music or merch without any effort? It's time to change that mindset...

In this episode of Creative Juice, Jack and Circa tackle the common sales mistakes artists make that tank their efforts to sell records, merch, and tickets! Learn about crafting clear and compelling sales messages, tapping into urgency and scarcity, and what it really takes to capture (and keep) your fans' attention!

If you're ready to boost your sales without feeling slimy, this episode will give you the tools to get started!

DISCOVER:

Why Clear Messaging Is Crucial For Selling

How Storytelling Makes Your Offers More Compelling

What AIDA Means And How To Use It In Your Campaigns

How Urgency And Scarcity Increase Your Sales

Why Repeat Messaging Is Key To Successful Launches

What Common Email Marketing Mistakes To Avoid

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you...

In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing!

Whether you're launching a new website or revamping your current site, this episode will guide you in avoiding the mistakes tons of artists make!

DISCOVER:

- Why Your Website Is More Than Just A Digital Business Card

- How To Make The Most Of Your Website's Real Estate

- What Common Website Mistakes Artists Make

- How To Entice Fans With Compelling Opt-ins

- Why Tracking And Data Collection Are Essential For Growth

- How The Right Tools Can Boost Your Site's Effectiveness

- What It Means To Align Your Website With Fan Intent And Behavior

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Finding solid music marketing advice feels like searching for a needle in a haystack these days...

In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music industry, how to identify genuinely helpful information, and where the industry is heading with new strategies and tools!

If you're tired of sifting through misinformation and you're ready to learn marketing that works, this episode will guide you toward real results!

DISCOVER:

- Why Most Music Marketing Tools Don't Live Up To The Hype

- How The IndieFounder Coaching Program Transforms Artists' Careers

- What Separates Gimmicks From Strategies

- When To Trust Marketing Advice And Avoid The Red Flags

- How Information And Knowledge Flows At Indepreneur

- Why Understanding Business Fundamentals Is Essential For Artists

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that...

In this episode of Creative Juice, Jack and Circa dive into the power of artist collaboration and how it can be a game-changer for your music marketing! Learn about expanding your reach and maximizing the impact of your collaborations beyond just making music together!

If you're ready to leverage the full potential of partnerships in your music career, this episode will show you the opportunities you can't afford to overlook!

DISCOVER:

Why Thinking About Collaboration As A Business Decision Isn't Selling Out

How Sharing Your Audience With Other Artists Can Double Your Reach

What Makes Brand Collaborations A Goldmine For Musicians

Why Artistic Integrity Can Get In The Way Of Practical Success

How To Start High-Value Collaborations With Local Fashion Brands

When Collaborating Turns Into Creating A New Business Ecosystem

Feeling burned out in your music career? What if it's not burnout you're feeling, but something else...

In this episode of Creative Juice, Jack and Circa take on burnout in music careers and tips for dealing with it! Learn about how what we label as "burnout" might actually be frustration due to lack of progress or enjoyment, and why the framework you use to view your energy and tasks can ultimately change how you work!

Whether you're feeling overwhelmed or just looking for ways to beat the daily grind in your music biz, these insights will keep you on track with your career goals!

DISCOVER:

- Why Burnout In Music Might Just Be A Myth

- How To Manage Your Energy Daily

- What Tactics Can Help Artists Avoid Feeling Overwhelmed

- How Setting A Long-Term Goal Changes Your Daily Focus

- Why Feeling Engaged In Your Work Eliminates Exhaustion

- How Sidequests Can Benefit Your Creativity

“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business?

In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy!

If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth!

DISCOVER:

1. What Core Metrics You Should Track Across Content, Email, And Offers

2. Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business

3. How To Use Location Data To Make Touring Decisions

4. What Makes LTV Useful (And When It Doesn’t Matter Yet)

5. How Privacy-First Is Impacting Business Growth

6. Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win”

7. How To Avoid Being Misled By Vanity Metrics

8. What Balance Of Clarity And Persuasion Gets Fans To Take Action

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!