Ep129: Value Driven Content with Bill DeBoer

Today on the Book More Show, we're talking with Bill DeBoer, owner of DeBoer's Auto in New Jersey and author of Profitable Fleet Management, a book that helps small and medium size companies manage their fleet of vehicles to ensure they continue to serve the business needs and proactively stay in service. He recently finished his book and recorded a book launch with recent guest Rich Bontrager, and we caught up to see how he's been using his book.

Bill has the value-driven approach we often talk about. Passionate about helping other business owners, he understood that his book could help his ideal client today and be a resource to organizations whose fleets are just starting. They may be too small to be clients now, but by providing value, he's building relationships with people who will become clients tomorrow as their fleets inevitably grow.

He's also using their proprietary technology to grow their company into other states, and his book allows him to build a bigger footprint outside of New Jersey and find customers and partners ahead of any investment.

It's a great conversation, and I really appreciate how Bill is looking to drive value in each element of his book funnel.

LINKS

About Bill: Linkedin | DeBoer's Auto

Book Launch: YouTube | LinkedIn | Rock The Stage Media

Show notes & video: 90minutebooks.com/podcast/129

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