In this episode of the Bookmore Show, I sit down with Brent Hilvitz and Vince Reese to discuss their co-authored book, "Untying the Knots," which focuses on navigating real estate and mortgage issues during divorce. Brent, a real estate expert, and Vince, a mortgage lender, share insights on how they aim to simplify the asset division process, particularly in real estate.

We explore why they chose to target individuals going through divorce, noting that it’s a life event that prompts asset division regardless of market conditions. They emphasize the importance of understanding options available to those affected, such as refinancing or keeping marital property.

Brent and Vince discuss the evolving landscape of real estate and lending, particularly how recent interest rate hikes have influenced clients' perceptions of their financial options. They stress the significance of early engagement, as proactive measures can lead to better outcomes.

The conversation highlights the value of starting discussions about financial decisions before divorce proceedings are finalized. By providing a roadmap for individuals in this situation, the authors hope to equip them with knowledge and strategies to navigate the complexities of divorce and real estate. Overall, this episode serves as a guide for anyone facing these challenges, offering practical advice and support.

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Show notes & video: 90minutebooks.com/podcast/183

Brent Hilvitz:

LinkedIn: Brent Hilvitz

Vincent Reece:

LinkedIn: Vincent Reece

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Today on the Book More Show, I sit down with Philippa Gamse, co-author of 42 Rules for a Web Presence That Wins, to break down the essentials of web strategy and analytics. Philippa shares how her book, inspired by The Hitchhiker's Guide to the Galaxy, simplifies digital concepts into 42 straightforward rules designed for business owners building an impactful web presence. We discuss creating accessible content that establishes authority without overwhelming readers, especially those new to the digital landscape.

Philippa and I then explored the importance of business analytics. She shares client stories illustrating how connecting website and social media analytics can drive tangible outcomes—like tracking product sales or course sign-ups—by turning data into actionable insights.

As we wrap up, we look at optimizing podcast and website strategies. She then offered practical tips for increasing visibility and making the most of existing content.

This conversation is packed with advice on leveraging relationships, customer feedback, and content planning to refine your digital footprint. Join us for insights that can transform your web presence and business growth approach.

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Show notes & video: 90minutebooks.com/podcast/182

Philippa Gamse:

LinkedIn: Philippa Gamse

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In this episode of the Book More Show, I talk with Igor Kheifets about his journey from a traditional upbringing in Ukraine to becoming a leader in entrepreneurship and digital marketing. Growing up in a family of educators, Igor was expected to follow a conventional career path. Instead, he chose a path that offered more freedom and creativity, leading him to affiliate marketing and email list building.

Igor shares practical insights into email marketing, focusing on the importance of building an engaged audience as a foundation for financial stability. He explains how a well-maintained email list supports resilience in changing markets and serves as a dependable channel for promoting products and services. Igor’s experience highlights the value of adaptability and persistence in a digital world.

We also talk about Igor’s journey to becoming an author, and how publishing a book can establish authority and credibility. He describes the unique benefits of physical books in building connections, gathering leads, and leaving a lasting impact. For anyone interested in entrepreneurship, digital marketing, or personal branding, this episode offers practical insights drawn from Igor’s story.

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Show notes & video: 90minutebooks.com/podcast/181

Igor Kheifets:

LinkedIn: Igor Kheifets

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In this episode of the Book More Show, I speak with Gary Kadi, a veteran in the dental industry who has rejuvenated over 6,000 dental practices. Gary opens up about his personal and professional journey, revealing how he found true fulfillment beyond traditional markers of success.

From overcoming addiction to supporting his autistic son, Gary shares the life lessons he’s gathered along the way, illustrating how resilience has shaped his path. His story is a reminder that success can mean much more than financial achievement—it can be about personal growth, family, and health.

We explore the concept of "pinch points," those pivotal moments that challenge us to reflect and evolve. Gary shares how these moments pushed him to shift from a self-centered mindset to a collaborative spirit. Through his experiences, he highlights the importance of humility and the role that early family dynamics play in shaping our drive and identity.

Our conversation also highlights practical insights for authors looking to build communities around their work. Gary discusses strategies for engaging readers through book content, emphasizing how authors can use their material to create lasting connections and community engagement.

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Show notes & video: 90minutebooks.com/podcast/180

Gary Kadi:

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In this episode of the Book More Show, I sit down with Mike Mack, a key figure in writing and business development. Mike shares his journey since the release of his first book, "Remarkable Service," in 2016 and discusses how his writing has evolved.

We explore the challenges and opportunities that emerged during the COVID-19 pandemic, particularly how virtual interactions expanded his business globally. Mike also offers a preview of his upcoming book, "Weekend Wisdom," which is set for release in 2025.

We delve into the strategic role of books in building relationships within the executive coaching community. Mike emphasizes how physical and digital formats can be powerful tools for connecting with clients and reinforcing coaching philosophies. He shares his practice of gifting books to new managers, illustrating how they can foster ongoing engagement and support.

As our conversation unfolds, Mike reflects on the changes in his writing process over time. He notes that the journey becomes smoother and more intuitive with each new project.

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Show notes & video: 90minutebooks.com/podcast/179

Mike Mack:

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In this episode of the Book More Show, we welcome automation expert Daniel Spence, who shares his journey from managing e-commerce operations to mastering AI-driven lead generation.

Daniel reveals how tools like ChatGPT helped him shift from time-consuming, manual processes to a streamlined, automated approach, allowing more time for strategic planning and innovation. His story highlights the importance of balancing what AI can achieve with what businesses truly need, showing how a thoughtful, personalized communication strategy builds stronger client connections.

We dive into niche marketing within the B2B world, where Daniel discusses how LinkedIn can be a powerful platform for connecting with prospects who already understand their needs. He explains how AI-driven outreach can personalize communications without sacrificing relevance, using iterative processes to refine messaging and ensure it resonates with potential clients. This approach helps maintain the accuracy and appropriateness of automated communications, fostering meaningful engagement despite the high volume of outreach.

Daniel also introduces us to the game-changing potential of personalized AI video technology for client engagement. From sending custom video messages to using AI-generated videos for tasks like abandoned cart reminders, he shares success stories of businesses that have captivated audiences through innovative video approaches.

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Show notes & video: 90minutebooks.com/podcast/178

Daniel Spence:

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In this episode of the Book More Show, I chat with Jim Vaselopulos, a seasoned business advisor and executive coach whose career path highlights the power of purposeful transformation.

Jim’s journey, from engineering to entrepreneurship and ultimately to coaching, illustrates how each step can build toward discovering true passion. A casual suggestion led him to consider coaching seriously, and he shares how this shift allowed him to find fulfillment in helping others clarify their goals and navigate their careers with intention.

Writing plays a central role in Jim’s approach, serving as a tool to sharpen ideas and communicate effectively. We discuss the discipline required to distill complex thoughts into clear messages in business presentations or book writing. Jim emphasizes the power of storytelling to demystify challenging concepts and connect with readers on a deeper level, underscoring the value of structured thinking for enhancing communication across multiple platforms.

Jim also highlights the importance of aligning business values with client attraction. He views a well-crafted book as more than a marketing tool—a bridge connecting businesses with like-minded individuals. Through individualized coaching, Jim creates strategies supporting business growth while providing the external perspective needed to recognize new opportunities.

As we wrap up, we reflect on Jim’s insights into intentional career paths, and I look forward to more inspiring conversations ahead.

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Show notes & video: 90minutebooks.com/podcast/177

Jim Vaselopulos:

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In this episode of the Book More Show, I sit down with Reuben Schwartz, a computer science expert turned sales and marketing consultant, as he shares his journey from working with Fortune 500 companies to building tools tailored for independent consultants.

Reuben opens up about his struggles with traditional sales and how they led him to design a CRM system that feels more like a relationship-building tool than a sales task. Through Reuben’s experience, we explore the value of genuine connections over typical sales tactics and how this shift can make sales feel less daunting and more authentic.

We dive into strategies for creating clear, targeted messaging that aligns with business goals. Reuben emphasizes the importance of defining your target audience to avoid the noise of vague communication, helping small business owners focus on meaningful conversations with the right clients. We also tackle the common “fear of missing out” that plagues many entrepreneurs, highlighting how a specific focus can enhance productivity and satisfaction.

From an introvert’s perspective, Reuben shares practical tips for networking and relationship-building, mainly how to transform significant, overwhelming events into opportunities for authentic connection. We also discuss maintaining relationships beyond events and leveraging tools to facilitate meaningful interactions without feeling overly mechanized.

Wrapping up, we explore balancing automation with personal touchpoints in lead generation and client communication, with Ruben’s advice on structured documentation and personal reflection as tools for deepening client relationships and refining your approach.

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Show notes & video: 90minutebooks.com/podcast/176

Reuben Swartz:

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In this episode of the Book More Show, I sit down with estate planning attorney Matt Ferry to discuss how he strategically uses an easy-to-understand book to transform client relationships and position himself as an expert in his field.

Matt shares his journey from a small law firm to establishing his successful practice focused on estate planning and elder law. He explains how writing a concise book helped initiate important client conversations, simplify complex topics, and build credibility. 

We delve into the motivations for creating an educational book in the financial industry and how narrowing broad subjects can target specific markets.

Matt discusses using storytelling to make complex concepts relatable and leveraging constraints to provide the right level of information. He also offers practical examples of how marketing the book in different formats, such as webinars and podcasts, can empower professionals to effectively nurture client engagement. 

As client meetings evolve post-COVID, Matt provides valuable insights. He highlights the importance of embracing technology and subtleties like reducing anxiety through guidance.

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Show notes & video: 90minutebooks.com/podcast/175

Matthew Ferri:

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Today, on the Book More Show, I sat and discussed strategy with Luke Hessler of Ace Branding.

Luke explained how his firm helps thought leaders and businesses enhance visibility through strategic media placements and digital integration. He emphasized capturing attention on digital devices and establishing consistency across online platforms.

He underscored the shift from novelty websites to comprehensive digital footprints and how embracing technology allows small enterprises to thrive. He also shed light on perceived credibility cycles and initial online impressions, underscoring how authoring books boosts reputation.

Lastly, Luke highlighted the importance of building long-term brand relationships over short-term gains.

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Show notes & video: 90minutebooks.com/podcast/174

Luke Hessler:

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