High-Trust Business Podcast

I'm talking with Andy Splichal, who runs Google Ads and Amazon optimization for e-commerce businesses doing under $5 million annually. He's got a clear take on when it makes sense to outsource versus hire internally. Andy breaks down why most smaller e-commerce companies can't justify the $120-150k salary for an in-house digital marketing expert. Instead, they get better results working with specialists who've seen patterns across multiple businesses and industries. We dig into the practical stuff too. Andy explains how he uses tools like Microsoft Clarity and Hotjar to figure out why websites aren't converting, even when they're getting plenty of traffic. He walks through retargeting strategies that work across Facebook, Google, and Instagram. You'll hear his perspective on email marketing as a profit driver and how he's used books to establish authority in his space. If you're running an online business or thinking about expanding into e-commerce, Andy's got specific insights on what works and what doesn't.

Show notes: https://mrstuartbell.com/podcasts/htb/186-unlocking-e-commerce-success-with-andy-splichal/

About Andy Splichal: Website | LinkedIn

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Most people obsess over getting more traffic to their website. But what about the 95% of visitors who browse anonymously and leave without a trace?

Lydia Sugarman runs Venntive and Lead Sherlock, tools that identify anonymous website visitors and turn them into actionable leads. She's cracked the code on transforming invisible browsers into real contact data.

You'll discover how Lead Sherlock identifies 25-30% of anonymous visitors, providing names, contact info, and detailed browsing behavior. Lydia explains the shift from cold calling to warm outreach using visitor data, and how this "Inbound 2.0" approach changes everything about follow-up timing.

The conversation covers practical applications for B2B businesses, ethical considerations around data usage, and how visitor insights reveal whether your website messaging actually attracts your ideal prospects. If you're wondering who's really reading your content and how to connect with them, this changes the game.

Show notes: https://mrstuartbell.com/podcasts/htb/185-transforming-visitors-into-leads-with-lydia-sugarman/

About Lydia Sugarman: Website | LinkedIn

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Most business owners know when something feels right or wrong, but they can't put words to it. That gut feeling gets pushed aside for spreadsheets and data.

Jennifer went from PR executive to developing what she calls "soul language" after counseling a client on the phone and realizing she could see beyond the business facade. Her approach gives you words for what you already know deep down.

She works with what she calls "warrior energy" people, entrepreneurs who need action steps but want those steps to come from the right place. Her process involves asking your personal soul for internal actions and your business soul for external moves.

Jennifer shares how working from home changed professionalism (hello, pets on Zoom calls) and why confidence comes from aligning with your core rather than fighting your programming. If you've ever dismissed your instincts because they weren't "business-like" enough, this conversation will change how you make decisions.

Show notes: https://mrstuartbell.com/podcasts/htb/184-soulful-business-strategies-with-jennifer-urezzio/

About Jennifer Urezzio: Website | LinkedIn

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

Brent Hilvitz runs Redesigned Realty. Vincent Reece is a mortgage lender at Plum Creek Funding. Together they're writing "Untying the Knots," a book about handling real estate and mortgages during divorce.

They picked divorce as their niche because it's market-proof. People get divorced regardless of interest rates or housing conditions. Unlike other real estate transactions, this one happens whether clients want it or not.

The conversation covers why judges and mortgage underwriters look at income differently, which trips up people trying to refinance or buy after divorce. Brent and Vincent explain how getting the right information early can save people from making costly mistakes.

They're not writing another relationship book. This is purely tactical: how to divide real estate assets, when refinancing makes sense, and what options exist beyond just selling the marital home. The book gives people a roadmap before they make decisions they can't undo.

Show notes: https://mrstuartbell.com/podcasts/htb/183-untying-the-knot-with-brent-hilvitz-and-vincent-reece/

About Brent Hilvitz and Vincent Reece: Website | LinkedIn

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Your website's probably generating tons of data, but are you tracking what actually matters for your business?

Philippa Gamse co-authored "42 Rules for a Web Presence That Wins" and works with business owners who want their websites to do more than just look pretty. She helps them connect the dots between their analytics and actual outcomes like sales, course sign-ups, and lead generation.

We dig into why most analytics setups miss the mark, how to use direct customer feedback when data falls short, and practical ways to make your existing content work harder. Philippa also shares specific strategies for getting more visibility from your podcast content and turning AI tools into content creation allies without losing the human touch.

You'll walk away knowing exactly what to track on your website and how to use those insights to make decisions that actually move your business forward.

Show notes: https://mrstuartbell.com/podcasts/htb/182-elevating-your-digital-strategy-with-philippa-gamse/

About Philippa Gamse: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Igor Kheifets grew up in a family of teachers in Ukraine, moved to Israel at 12, and was destined for a conventional military career. Then he went AWOL, got arrested by MPs, and decided the traditional path wasn't for him.

What happened next changed everything. Igor built his business around email marketing and list building, discovering that your email list becomes your most valuable financial asset. While social media platforms come and go, your email subscribers stay with you.

Now Igor uses his book as the ultimate credibility tool. He's learned that physical books create connections digital content can't match. People keep books on their desks, reference them months later, and see authors differently than they see bloggers or course creators.

If you're building a business around your expertise, Igor's story shows why email lists matter more than follower counts and why your book might be the best business card you'll ever create.

Show notes: https://mrstuartbell.com/podcasts/htb/181-authoring-success-with-igor-kheifets/

About Igor Kheifets: Website | LinkedIn

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Gary Kadi has spent decades transforming dental practices. Over 6,000 of them, to be exact. But the real transformation happened when he stopped chasing traditional success markers and started building something deeper.

Gary opens up about his battle with addiction, raising an autistic son, and those brutal "pinch points" that force you to look in the mirror. These weren't setbacks. They were the moments that shifted him from self-centered thinking to genuine collaboration.

We dig into how childhood dynamics shape your adult drive, often creating this endless quest for approval. Gary shows how competitive instincts can transform into humility when life throws you curveballs.

You'll also pick up practical strategies for building communities around your book content. Gary breaks down how to create engaging narratives that connect with readers long after they finish your last page.

Show notes: https://mrstuartbell.com/podcasts/htb/180-from-struggles-to-strength-with-gary-kadi/

About Gary Kadi: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Mike Mack's written five books since 2016, and each one serves a specific purpose in his business. Some generate revenue. Others work like high-end brochures he can give away by the hundreds.

What's interesting is how his approach has evolved. His first book, "Remarkable Service," actually made money. His retention book with a colleague? Pure relationship building. He gives away hundreds of copies to executives because it's affordable and builds instant credibility.

COVID changed everything for Mike's business, but not how you'd expect. Virtual meetings went from special to standard, which opened up his executive coaching globally. Now he works with clients from North America to the Middle East to Australia.

His fifth book, "Weekend Wisdom," drops in 2025. Mike's got plans for several more books over the next few years because he's learned something important: the second book is easier than the first, and each one after that gets smoother.

Show notes: https://mrstuartbell.com/podcasts/htb/179-leveraging-books-for-business-with-mike-mack/

About Mike Mack: Website | LinkedIn

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Daniel Spence went from spending all his free time managing e-commerce stores to running three of them in 20 minutes a day. His secret? AI automation that bridges the gap between mass outreach and genuine personalization.

Most cold outreach fails because it's obviously generic. But truly personalized messages take forever to write. Daniel discovered how to use AI to add real customization to high-volume systems, especially on LinkedIn where you're reaching people who already know they have problems.

You'll hear exactly how he uses ChatGPT to automate processes that used to eat up entire days, why niche marketing works better in B2B situations, and his latest experiments with AI-generated video messages that actually feel personal.

If you're tired of choosing between scale and authenticity in your outreach, this conversation will change how you think about automation.

Show notes: https://mrstuartbell.com/podcasts/htb/178-mastering-ai-for-marketing-success-with-daniel-spence/

About Daniel Spence: Website | LinkedIn

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

Jim Vaselopulos stumbled into his dream career by accident. After decades as an engineer and entrepreneur, he was giving business advice on the side when someone suggested he charge for it.

What started as casual mentoring became a full-time executive coaching practice. Jim's path shows how your next career move might already be happening in the margins of your current work.

You'll hear how Jim uses writing to clarify his thinking and attract the right clients. He treats his book as a bridge to connect with like-minded business owners, not just a marketing tool.

Jim's approach to coaching is refreshingly specific. He knows exactly what work he'll say no to and why intentionality in business decisions leads to more fulfilling careers.

Show notes: https://mrstuartbell.com/podcasts/htb/177-intentional-business-growth-with-jim-vaselopulos/

About Jim Vaselopulos: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book