Lyndsay and Shannon, welcome guest Alix Northrup, a freelance illustrator delve into the intricacies of branding for businesses. They discuss the comprehensive nature of branding beyond just a logo, covering visual elements, messaging, and the feelings a brand evokes. Emphasizing the importance of custom branding, they explore the benefits of a unique brand identity, potential legal issues with non-custom designs, and the value of a cohesive branding package. The hosts also offer practical advice on finding a branding professional, highlighting word-of-mouth recommendations and the use of social media platforms like Instagram. Alex shares her availability for new clients and how to contact her.  If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.  Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowercoShannon @bloomhillfarm 

EP 98: Why branding matters with Alix Northrup

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

Home & Garden

Leisure

Lyndsay and Shannon are joined by Emily Von Tapp of von Trapp Flowers and Linda D'Aarco of Little Farmhouse Flowers to discuss their experiences in flower farming, with a focus on growing tulips. They share their unique approaches to planting, cultivating, and harvesting tulips, including their use of different methods like hydroponics and crate growing. They also touch on the challenges they've faced, such as pest control and climate impacts on production. The impact of the pandemic on their businesses is discussed, leading to innovative shifts like moving their Tulip Workshop online. The episode is rich with insights on the practicalities of tulip farming and the importance of education and community in the industry. Check out our special guest:  Emily von Trapp of VonTrapp Flowers Linda D'Aarco of Little Farmhouse Flowers Tulip Workshop Podcast Reference:  Storing Peonies and Tulips + How to Handle Cut Flowers After Harvest with Dr. John Dole If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.  Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowercoShannon @bloomhillfarm 

EP 108: Mastering Tulips with Linda D’Arco & Emily von Trapp

 Lyndsay and Shannon share their expertise on marketing strategies for farm-based workshops. They discuss the importance of understanding the target audience, leveraging social media and email marketing, and the necessity of a well-structured launch plan. They share personal experiences and emphasize the need for authenticity in marketing messages. The episode covers the challenges of consistent marketing and offers practical tips for engaging potential customers, such as using Facebook events and personalized messaging. They provide actionable insights for effectively promoting workshops and adapting marketing tactics based on results. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.  Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowercoShannon @bloomhillfarm 

EP 107 : Workshop Series (Part 3 Marketing your Workshops)

In this podcast episode, Lyndsay and Shannon,  share their expertise on pricing strategies for farm workshops and events. They discuss cost-plus, hourly-based, and value-based pricing models, emphasizing the importance of planning and not underpricing. They explore targeting different audiences, like men for Mother's Day events, and adjusting marketing strategies accordingly. They also cover the comprehensive costs involved in running workshops. The episode is packed with practical advice, encouraging farmers to stay curious, monitor customer experiences, and brainstorm innovative event ideas. The next episode promises to tackle the critical aspect of marketing workshops. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.  Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowercoShannon @bloomhillfarm 

EP 106: Workshop Series (Part 2 Pricing Strategies)

In this podcast episode, Shannon and Lyndsay share their passion for hosting various workshops on their farms, from flower crown making to Christmas wreath workshops. They recount memorable moments, like the challenge of fitting a stick into a car, and the unique styles of participants. They also look forward to discussing how to plan profitable workshops in an upcoming episode, acknowledging past experiences of financial loss. Emphasizing the balance between enjoyment and the business side of farm workshops. As a resource for locating your local FSA office, as well as the resources available for beginning farmers and Farm Loan tools available by clicking the link: http://Farmers.gov  If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.  Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowercoShannon @bloomhillfarm 

EP 105: Workshop Series (Part 1-Planning)

In this episode Lyndsay and Shannon are joined by Amanda Sergeant from the Farm Service Agency (FSA). They discuss the FSA's programs and services, emphasizing their benefits for farmers, including those in the flower industry. Amanda provides insights into the registration process, eligibility, and available programs like the Farm Storage Facility Loans and the Non-Insured Crop Disaster Assistance Program. The importance of communication with the FSA, understanding deadlines, and good recordkeeping for loss reporting is highlighted. The episode concludes with a reminder to engage with agricultural agencies and a call for listener engagement on their podcast and Instagram. As a resource for locating your local FSA office, as well as the resources available for beginning farmers and Farm Loan tools available by clicking the link: http://Farmers.gov  If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.  Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!
Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowercoShannon @bloomhillfarm 

EP 98: Why branding matters with Alix Northrup

Download our free app to listen on your phone