EP 268: Why You Need To Think In Terms of A Brand

In this episode, we’re talking about why you need to build a brand if you want a successful business. Last week we talked about the false promise in the online marketing space. This week we’re going to talk about the solution—the real work. This will be a high-level overview because there are lots of parts to building a successful business. Then in the coming weeks, we’ll be digging into the specifics. WHAT YOU’LL LEARN IN TODAY’S EPISODE: Many of the popular leaders in the online marketing space aren’t teaching you to build a business but instead are teaching people to create a product, a sales strategy, a marketing strategy, etc. A real business is more than this—it’s about a product mix that can serve people at different levels, price points, and places in their journey Why a funnel is not a business—it’s a marketing and sales strategy Real businesses don’t have a single funnel and don’t rely exclusively on funnels Why you need to stop thinking about your business in terms of your product (course creator, membership owner, coach, etc.) Fundamentally, what you do is help your customers solve their problems Why you’re ultimately going to have different kinds of products and solutions Why you need to map out the path/journey that people are on as they’re trying to solve the problem that they’re experiencing and how you can create a suite of products to serve these people for the long term Why you need to make sure your product suite makes sense What we can learn from the tech world via The Lean Startup Why you shouldn’t think about scaling at the beginning Step 1: Start with problem identification Has to be a problem your audience recognizes (at least a symptom) A problem they will value solving  The problem has to be solvable within your constraints (expertise and profitability) Step 2: Find the right problem-solution fit This has to be the right solution for your customer, not just what you want to do It’s helpful to start with 1:1 so you can gain insight and work out your processes and ideas Step 3: Find product-market fit This is rare You know you’ve found it when you have to scale The value of thinking like a realist RESOURCES IN TODAY’S EPISODE: Episode 257 BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram