Today we’re going to dive into our end of the year review. Taking time to look at the past can help us see trends in the industry so we know how to move forward. I wanted to share some of the trends I’ve seen in my business, conversations I’ve had with others in the industry, and changes I’ve observed this year. WHAT YOU’LL LEARN IN TODAY’S EPISODE:  That 2021 was a hard year for most people in the online marketing space How iOS updates impacted online businesses The role of market saturation and sophistication How 2020 set unrealistic growth expectations for many businesses The bright spots in 2021 for holistic marketing How social media changed this year What growth looked like in my business this year   No affiliate launches Revenue from sales of our own products went up Removed urgency from our sales Mapping the customer journey (EP 257: Why I’m Launching A Membership) The limitations of hiring contractors Money management lessons    RESOURCES IN TODAY’S EPISODE:  BADA$$ Online Marketing Membership BADA$$ Online Marketing University Free Privacy Policy BADA$$ Online Marketers Follow Bobby on Instagram 

EP 264: Year In Review

Are you an online entrepreneur who is looking to sell a course, membership, or other digital product? The Certified BADASS Online Marketing™️ Podcast can help. Learn from a renegade-thinking Harvard lawyer turned online entrepreneur as he shares his best tips, tricks, and frameworks to help you build a heart-centered, serve-first kind of business where you'll have raving fans knocking on your door asking to buy. In his no-nonsense way, Bobby Klinck offers the swift kick in the A$$ that you’ll sometimes need to stop thinking—and start getting things done. Find out more at https://bobbyklinck.com/podcasts

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My team and I have made a pretty big decision. We’ve decided to shut down BOM Coaching, the BOM Membership, and BOMU at the beginning of 2023.  This is not a decision we’ve made lightly. It is something I’ve struggled with. But ultimately, it’s a decision that I’ve made for my own sanity and for the sake of my team. Take a listen to the final episode of the Certified BADA$$ Online Marketing Podcast to hear the reasons why we've made this decision and what it looks like for the future of my business.

The Final Episode: Why I'm Shutting Down My Business Coaching

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 1: Why Email Matters This episode dives into why you should care about email as someone building a brand based on your knowledge and expertise. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

Email Series Episode 1: Why Should You Care About Email

In this episode of the Certified BADA$$ Online Marketing Podcast, Bobby shares upcoming plans to shift his approach to the show. He'll share some important changes coming to the format of the podcast content, why he's making the change, and what you can expect moving forward. 

Ep. 282: The Podcast Pivot

What We’ll Be Covering…  What is the Banker Phase Where and what you need to focus on for your business finances What is the Leader Phase The importance of utilizing leadership skills on your team  Episode Resource Links  BADA$$ Online Marketing University (BOMU) 

Ep. 281: ​​When to Focus on Team Building and Financial Stability in Your Business

What We’ll Be Covering…  What the Scientist Phase Is What scaling means in a knowledge brand The agency model of scaling The productized model of scaling What you need to do the Scientist Phase The importance of a product-market fit How to do a qualitative testing of your scaled product How to do a quantitative testing of your scaled product The biggest milestone to hit in the Scientist Phase  Episode Resource Links  BADA$$ Online Marketing University (BOMU) 

EP 264: Year In Review

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