Dorie Clark is a marketing strategy consultant and a frequent contributor to TIME, Entrepreneur, and more. Dorie is also the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Dorie talks to Rick on the subject of discovering your breakthrough idea and developing it into a successful business venture.

Key Takeaways:

[3:00] Who is Dorie?

[4:50] We're being pulled in every direction when it comes to communication.

[7:15] How can you find your breakthrough idea?

[12:10] What's the fast track way to come up with innovative ideas?

[15:00] Dorie shares a story on the subject of researching your idea.

[17:45] You don't need financial resources to achieve business success.

[18:45] Why should you niche down (for right now)?

[21:25] Dorie talks about the halo effect.

[23:40] How can you create a framework?

[27:55] Tackle a challenge that means something to you.

[32:00] You've got the framework, now what?

[35:25] Looking to leave your current career? Dorie has some advice for you.

[39:10] Dorie talks on the subject of being 'different' or 'too normal'.

[41:00] Does luck have anything to do with success?

Mentioned In This Episode:

http://rickpetryspeaks.com

Reinventing You by Dorie Clark

Stand Out by Dorie Clark.

http://dorieclark.com

Heart, Smarts, Guts, and Luck by Anthony K. Tjan.