Summary

Alex and Grace discuss the four most popular places for brands to send ads to and the pros and cons of each. They also talk about how FERMÀT can level up those destinations with tips and tricks to get the most out of the entire funnel from click to conversion.

Grab the funnel guide - https://www.fermatcommerce.com/ecommerce-funnels-sales-conversion-marketing

Takeaways

• The core four places to direct ad traffic are the homepage, catalog page, PDP, and custom landing pages.
• Sending traffic to a collection page is popular because it allows for specific merchandising and easy customization, but it can be a jarring experience if not done well.
• Using a tool like Fermat can help create cohesive and tailored landing pages that provide a better customer experience.
• Pro tips include thinking like a consumer, considering a broad range of audiences, and experimenting with different ad creatives and merchandising.
• It's important to constantly learn and adapt in the fast-paced world of direct-to-consumer advertising.

Chapters

00:00 The Core Four: Where to Direct Ad Traffic
08:01 Creating Cohesive and Tailored Landing Pages
15:41 The Pros and Cons of Collection Pages
20:17 Pro Tips for Effective Ad Campaigns
25:29 Constant Learning and Adaptation in DTC Advertising