Benjamin Von Wong is an artist who has created videos that have generated over a hundred million views for causes like fast fashion, electronic waste and plastic pollution. But at a certain point, that becomes not enough. Ben reached the point where, in his case, he create videos, he gets lots of views, he raised a lot of awareness, but what actually changes int he world? He wasn't sure.
That's where a lot of the questioning started to come into place. Ben started wondering, "Am I really, truly leveraging the power of storytelling to its most effective means?" So recently he's started caring deeply about what each piece of work is going to do so it doesn't become about the output, it becomes about the outcome.