OX for GOOD Podcast

In this episode of the OX for GOOD Podcast, we’re talking with Cam Watson, head of global brand, campaigns, and digital marketing for World Vision International. Cam was previously the Chief Marketing Officer at Alpha. He lives with his family in Oxfordshire. In this conversation, Cam talks about leveraging strategic and creative tools to evoke different kinds of emotion: joy, delight, and even anger. The goal, in all of this, is to turn apathy into action, as Cam says: "We need to inspire people out of feeling comfortable and grey and neutral about the topics; to actually inspire them to action.”   In particular, we explore a global project that Cam led across 30 markets: A World of Firsts. In that project, Cam and the World Vision team partnered with OX to tell stories of “firsts” of children in poverty — their first ride home from school, their first day with a belly full of food, and more. The campaign took a global audience into the magic of those moments, and allowed the World Vision team in each nation to customize the story to their locale. In hearing Cam’s own story, we hear how the advent of the internet awakened him to a world of possibilities, and we explore how he is pushing his team to new technological frontiers.   Thanks for joining us on the OX for GOOD Podcast where we believe that world class creative shapes a better world. There’s good our world needs you to do; we’re here to help.

 

Pat Murdock has led the creation of a number of audacious projects. "I see my job as guarding the vision but allowing for surprising ways in which the vision can and will be reached,” says Pat. In this episode of the OX for GOOD Podcast, we explore one of those projects in particular: the Faith and Liberty Discovery Center.   A $60 million interactive, immersive experience, which opened on Independence Mall in May 2021, the FLDC was recognized by Dezeen as one of the Top 5 Museum Designs in the world out of 4.700 applications from over 87 nations, and earned the People's Choice Award for Best in the World. Pat served as a Founder and the first Executive Director of Philadelphia's Faith and Liberty Discovery Center.   Pat walks us through how he built a creative team to execute the vision, how they thought about flipping the script of traditional museums, and how the team built a range of digital spokes to take the immersive experience beyond the walls of the museum itself.   Hosted by Jesse Oxford, the OX for GOOD Podcast brings together strategic and creative leaders who are using their talents to shape a better world. In this conversation, we hope you’ll be encouraged to see how audacious projects are made possible through collaborative creativity.

What if you could use your talents to reach an audience of 100 million and help set people free from trafficking? What if you could bring the power and scale of a global organization to impact a problem you care deeply about? As host, Jesse Oxford explains in this episode: "I think a lot of people feel like if you want to do something fresh and new, you need to do it small. But a lot of times if you do that, you'll trade on the impact that you gain from doing things at scale, even though it's harder."   Jacqui Free-Sze has done just that, creating remarkable impact at scale. She joins us on the OX for GOOD Podcast to share her vision and work leading the Break Free to Fly Project, an AR/VR project that raised awareness about human-trafficking. Jacqui brought together four key NGOs (A21, AIM, IJM, ECPAT), and a global team of 50+ at Meta, to lead a global campaign across 17 markets. This project has been record-breaking, and had real measurable impact.   Jacqui is a Senior Art Director and Creative Lead at Meta. Born in Hong Kong, Jacqui grew up in England and has lived in London and Paris for nearly two decades. Throughout her creative and innovative career, she’s worked with a whole host of amazing clients, from David Beckham to Nike, L’Oreal and Uber.   Jacqui has used her talents for remarkable good. Learn more at http://www.byjacqui.com/break-free-to-fly-meta-for-social-good

There's a lot to love about Charity: Water - how they bring clean and safe drinking water to people around the world; how they help us to reimagine generosity; and how they tell stories in such compelling and creative ways. On the OX for GOOD Podcast, we're joined by Tyler Riewer, Creative Director at Charity: Water. We explore how Tyler stepped into creativity, how Charity: Water takes creative risks, and how they think about building community around a brand.    There are lessons for us here as leaders, creatives, and brands. As Jesse Oxford, Founder and CEO and OX for GOOD explains, "great brands of the future are brands that interact like great humans," and Charity: Water certainly does that. We see this in how they handle giving. Tyler explains: "No matter what level you are giving at, you are seen and known and appreciated."   Join us in this conversation and let's bring world class creative to shape a better world.

What if Web3, crypto, and NFTs could be a positive force for good in the world? What if they could make our real lives better? The world of art has constantly adapted to new technologies. The earliest cave paintings. Renaissance sculpture. The invention of photography. The advent of radio, television, and the internet. For the 1,000th time, artists and creators once again find themselves on the brink: poised to unlock the promising potential of an emerging technological shift - Web3. Raul Serpas, founder of Larkhaus, an innovative Web3 company, is deeply passionate about helping ideas find a new place, and building a new creative economy for art that is shaping a better world.

In this conversation, we talk about the movement from skeptic to believer. We explore the transition from Web1 to Web2, and now to Web3. We also wonder about the possibilities of generative art to create unique pieces with a more equitable approach to ownership.

Learn more at Larkhaus.io

 

When it comes to telling a story in the middle of a disaster, Kenneth Freyer is your man. He's been in California towns immediately after wildfires destroyed everything. He was in New York City during the very first days of COVID-19. He's been in war torn regions and in natural disasters immediately after, or during the crisis itself.

"There's nothing more fulfilling than meeting somebody and letting them pour their heart out to you. And then you having the responsibility - the privilege - to honor them through a really good story."

How we talk about black and brown people in America, how we talk about anyone anywhere, has a profound impact on what we do with our actions as well. We're in this together. So the question that remains is: Are we going to rise together or are we going to drag each other all down to the bottom together?

In this episode, we hear from Jeremy Courtney is the founder of Preemptive Love Coalition - an organization that exists to end war. For the past 15 years, Jeremy has served families on the frontlines of the world's biggest crises—the rise of ISIS in Iraq, civil war in Syria, and the refugee crisis on the US-Mexico border.

Many times risky things are simply left untried. This is especially true for brands and movements telling stories to create social change.

When cinematographer Bjorn Amundsen thinks about storytelling, he thinks in three categories: story, poetry and spectacle. "If you were to go to a firework show, you kind of set your expectations for, "I'm going to see fireworks." Nobody comes away from fireworks going, "You know, I just didn't think the story was there." We understand that fireworks are spectacle and poetry. But often times we expect every story to be neatly packaged and wrapped up.

In this episode we explore: Risk, Bias vs Perspective, and learnings from The Queen's Gambit.

Benjamin Von Wong is an artist who has created videos that have generated over a hundred million views for causes like fast fashion, electronic waste and plastic pollution. But at a certain point, that becomes not enough. Ben reached the point where, in his case, he create videos, he gets lots of views, he raised a lot of awareness, but what actually changes int he world? He wasn't sure.

That's where a lot of the questioning started to come into place. Ben started wondering, "Am I really, truly leveraging the power of storytelling to its most effective means?" So recently he's started caring deeply about what each piece of work is going to do so it doesn't become about the output, it becomes about the outcome.