Many times risky things are simply left untried. This is especially true for brands and movements telling stories to create social change.

When cinematographer Bjorn Amundsen thinks about storytelling, he thinks in three categories: story, poetry and spectacle. "If you were to go to a firework show, you kind of set your expectations for, "I'm going to see fireworks." Nobody comes away from fireworks going, "You know, I just didn't think the story was there." We understand that fireworks are spectacle and poetry. But often times we expect every story to be neatly packaged and wrapped up.

In this episode we explore: Risk, Bias vs Perspective, and learnings from The Queen's Gambit.