Looking at their own businesses and experiences with different clients, Oli and Tom look at how they find leads and turn them into customers. Starting with the core business model, the experts consider what strategies work and what just don’t in today’s market, focusing on the needs and actions of the customer. If you’re looking for some hints and advice to take your lead and turn them into a customer, through a very dynamic journey, this episode is for you.   Here you’ll discover, the part traffic has to play in your strategy, the conversion point in your funnel, case studies and examples that really work, and the messages to capture your lead at every stage of their journey.