Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify production ideas, covering multiple techniques for business owners to try. They discuss what works, what will grab a prospect’s attention, and where mistakes are made. They even break down the components of a 90-second script, discussing constructive elements and how to make it as effective as possible. And what about when you “get on camera”? New presenters are warned against the dangers of auto-cue and advised on editing. Plus, the two recommend a 3-word phrase which promises to get any prospect listening.

Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand out with a booth and how to interest prospects, giving top tips on attracting footfall and getting contact information from leads. Outlining benefits, the experts also talk about the importance of using multiple platforms and even mention Oli’s most expensive source which brings a better quality of customer.

Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.

Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunities and ideas added value to their businesses and what reasons made them turn down others. Enjoy.

Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and promotions are a great way to document yours and your business’ journey, whilst providing high quality content to your viewers and subscribers. Learn more about how Oli went from 0 to 7 figures in just one year, and how to discover new avenues for your video marketing efforts. If you’re looking to get more subscribers, switch up your video content and promote your business across a different medium, this episode has got you covered.

What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hosting and production software they each recommend. They delve into the opportunities provided by impromptu videos and how these can strengthen your connections with your customers, but also how upgrading your technology and recording environment can help you easily create BETTER content. If you’re looking to make changes to your current video production setup and want to know more about how videos can boost your credibility as a business owner, this episode has got you covered.

YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail, touching on how it makes it easier for viewers to take action before a video ends, and how it is proven to increase engagement and allow viewers to make decisions easily, thus allowing us to remarket in the right way. We can get creative with End Screens, and from an ROI standpoint they are proven to work well and ultimately get results.

As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets. Text messaging involves a lot less emotional energy than a phone call or a countless stream of emails, and is a proven gateway to eliciting a dynamic response and creating conversations with your customers. It’s an interesting thought, bringing this channel together where marketing can meet sales in a seamless transition. If you’re looking to switch up your modalities and reach out to your prospects and turn them into customers via a different route, then this week’s podcast has got you covered.

Although this method still works, ‘product-focused advertising’ is beginning to wear thin with consumers, who need a new way to connect with your brand on a much deeper level. In this week’s episode of Path to Purchase, Oli and Tom discuss first impressions with advertising, and how it is still incredibly important to provide good value to your consumers, but in congruence with what they actually WANT and how they feel. How can you begin to effectively build the know, like and trust elements of your customer relationships, from the first impression you give? How can you market to them, but still show that you genuinely care about them? If you’re looking for new ways to lead generate effectively, and successfully sell to your audience WITHOUT eroding your relationship with them, then this week’s podcast has got you covered.

There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely effective. Oli divulges his three simple steps to successfully driving leads offline to online, with a real business example and statistics. If you’re looking to leverage the idea of doing offline advertising, and think you should be doing a multi-step process to capture mailing details, look no further. This week’s podcast has got you covered.