Path To Purchase Podcast

We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyond, it's understandable that we can't focus our attention on every single one. Competing with other businesses for the attention of your leads can be a struggle, but in this episode of Path To Purchase, Oli and Tom are here to show you how to not only attract the attention of your prospects, but keep it for the long term. By creating effective campaigns, with dynamic, behavioural-led conversations and ensuring contingencies are in place, you'll be able to increase your overall engagement level, and most importantly, your profits. Oli and Tom will be sharing both simple and advanced, actionable strategies you can implement right now, to see incredible results in your business.

Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you've learnt one step further... Focusing on the two 'Big T's' of YouTube advertising - Traffic and Targeting, this episode of Path To Purchase helps you create the right type of YouTube ad, for the right audience. There are so many different types of YouTube adverts you could create, which gives you so many different targeting options. While this offers you huge potential to reach your customer avatar, it can also be daunting if you don't know where to start. Fear not - Oli and Tom are here to share their expertise with you, so that you know that you're investing in ads that are going to resonate with your target audience.

Making prospects believe you are speaking to them, and them alone is one of the surest paths to success. But sometimes that's easier said than done. How do you know exactly what they need to hear and what message to use to convert them into a customer? A really effective way to segment and follow up with your prospects is to use a Survey. In this Episode of Path To Purchase, Tom Breeze and Oliver Billson are explaining how you can set up your own converting Survey Funnel, to speak to your prospect with a message that will resonate with them. This is a simple, quick and easy funnel to put in place in your business, but don't underestimate its effects...

I'm sure you've heard the phrase: 'The Money Is In The List', right? Well, to a certain extent, that's true. However, in this Episode Oli and Tom are also showing that the money is also in the relationship you have with the list… This Episode of Path To Purchase is all about creating some explosive results from your list, very quickly. The experts are focusing on short sequences and quick campaigns to get you some fast results, giving your business an immediate surge of cash. Listen to specific examples of simple funnels you could send to your list in a matter of minutes, that really work. Ready to jump in?

We're all familiar with the concept of the 'Results Triangle'. Market Message Media is a vital approach to get behind when you're creating any funnel or strategy in your business. But what if we could take that concept one step further… In this Episode, Oli Billson and Tom Breeze do just that. Drilling down into the behaviour of the customer and looking at the milestones and key moments of their buying process, Oli and Tom share the exact process they work through, to truly get inside the head of any customer. Looking at case studies and specific examples, you'll discover how to make it inevitable that your product or service is going to hit your customer at exactly the right time.

Advertising, on YouTube can often feel like a 'marketing black-hole' for many business owners. This week, Tom Breeze and Oli Billson are here to guide you through the process completely, so that you can create some amazing campaigns that give you fantastic results. Discover how to target the right audience in the best way, create your own framework and methodology to put ads together, and learn how to remarket and retarget you leads on YouTube. The majority of business owners are barely scratching the surface when it comes to advertising on YouTube, but If you're looking for creative and innovative ways to use YouTube in your marketing and advertising strategy, then this is an episode you can't afford to miss.

If you're looking to grow your business, you'll also need to grow your team… It can be extremely challenging to find and hire the right people, who are aligned with your business and have the right attitude and skills. Plus once you've found them, how do you onboard them into your vision effectively? In this episode, Oli and Tom are sharing their secrets when it comes to employing A-players in your business. Discover how to make your first hire, learn from their errors and mistakes, and make sure you're recruiting for the RIGHT roles. They're also here to show you the processes and systems you need, in order to introduce and train new employees, to give you a big return on your investment in them.

It's a common misconception that you need to have a big list to get big results... Today Oli and Tom are going to show you why that's not always the case. Touching on Oli's recent presentation at the GKIC SuperConference, this episode shows you the kind of strategies you need to employ to get the most out of your list. Whether it's 200 strong or 20,000. They'll be showing you the types of campaigns that are working right now, that are giving business owners like you a HUGE boost to their bottom line. It all boils down to creating a dynamic customer journey...

If you've ever been stumped when it comes to creating the right kind of video for your Facebook, or YouTube advert, then your day just got a heck of a lot better… In this episode, Oli and Tom are sharing their strategies to really hone in on the right ways to set up your own video ad. They're going to be talking you through the techniques and tips you need to follow to develop a story; finding the right content that's going to develop that all-important 'know like and trust' factor with your lead. They're going to be offering their own advice on the practical implications of setting up a video ad, as well as focusing on their strategies to get the highest quality traffic and ROI.

Even if you're very new to marketing, you'll know that getting your prospect to 'know, like and trust' you is essential to making a sale. This episode, Oli and Tom are here to show you how to utilise your story and your history as an asset, to cultivate trust and similarity between you and your prospect. They'll be drawing on specific examples and industry giants, discussing how brands present themselves, their identity and their vision, to hone in on their ideal customers. If you're looking for a ideas and inspiration to build real relationships and loyal customers in your business, then this is an episode you can't afford to miss.