Path To Purchase Podcast

In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner's own schedule, to their team's work agenda and to their customer journeys. In this week's episode of Path to Purchase, Oli and Tom explore the different CRM systems, handy tools and software they both use in their daily routines. From Sococo's virtual office, to using Moleskine Livescribe and to who should really be harnessing the power of Infusionsoft, each of these devices are crucial to the quick capturing of ideas. If you're actively developing new business ideas and looking for super-fast ways to get them communicated effectively (to both your team AND clients), then this week's podcast has got you covered.

When it comes to making a good webinar you have to decide what will make your audience convert. Elements like the time to advertise, the type of audience, relationship, offer, content type and value are all key factors to help drive conversions. In this week's episode of Path to Purchase, Tom and Oli explore the different factors that affect the conversion rates of webinars, including some that Oli has successfully launched. They also dive deeper into other key components that can affect a webinar's success, while discussing what past experiences have worked for them. So if you want to discover the amazing secrets on creating an a successful webinar, Tom and Oli have you covered in this episode.

Prescribing what's right for your prospects will bring you up to your eyeballs in conversions and positive outcomes. It's what follows the prescription process that determines your success, because once a prospect has been through your funnel and answered your questions, they'll be expecting some sort of delivery. In this week's episode of Path to Purchase, Tom and Oli explore how to improve your user experiences and create a more personalised feel, in order to take your prospects down the right pathway and to where they want to be. Whether you're trying to incorporate WOW factors until you're blue in the face, or thinking of ways to deliver amazing content, or simply trying to drive people to make a consultation call, this week's podcast will give you all the info you need. Discover more about speaking the language of your best prospects and how to advertise effectively to fill conversion processes…but ultimately how to be clever about your follow-up conditions!

We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business. In this episode of Path to Purchase, Tom and Oli explore the use of bespoke videos tailored to specific prospect needs, how to collect rich data that allows you to discover more about your prospects, and how to segment people and bucket them up in order to prescribe them the correct solutions to their problems. If you're wondering about how to effectively 'rope' people in and how to better serve your paid and organic traffic, this week's episode has got you covered!

Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand. If you track your engagement you can see when people lose interest and even deliver content tailored just for them. Further to what they spoke about in Episode 16 of Path To Purchase Oli and Tom talk more about engagement, specifically tracking how engaged your audience is. They'll also go through some strategies they use in their own businesses to increase engagement and get their audiences back on track.

The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doing this right is a full-time job for a whole team. This week on the Path To Purchase podcast Tom and Oli go through the basics. What the key things that should never be missed when you're marketing your business, and what are the time-tested steps that you need to take at every step of the customer journey.

So you're producing a high-quality product that you're giving away for free to your leads and customer base, but if they're not actively consuming your content then it's about as useful to you as a chocolate teapot. In this week's episode of Path To Purchase Oli Billson and Tom Breeze take you through their strategies for engaging their audiences. They are also giving you some tips from their personal toolboxes which you can use to keep your audience engaged throughout your campaigns.

The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does present its own unique set of challenges... Optimising and building ads so that they can be easily viewed and accessed on a smartphone or tablet is essential, and in this Episode of Path To Purchase, Tom and Oli show you exactly how to do that. With a specific focus on YouTube advertising, the experts show you how to utilize the new opportunities out there to advertise to mobile users and reach them more effectively. They'll also be sharing their own checklists, so that you can make sure you're adapting your pages and assets to make them more user-friendly for mobile users.

Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business? If so, then this Episode of Path To Purchase is going to be for you. Whatever business you're in, you're can build recurring revenue or membership into your model, easily and effectively - to great success, and Tom and Oli are going to show you exactly how to tap into this fruitful income stream. Focusing on 6 key areas, you'll be able to monitor, track and invest your time in the right areas, to keep your customers on track and happy. Check it out right now…

Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there's no denying that Facebook can be incredibly successful, it's also a market that's going to get saturated pretty quickly. YouTube on the other hand is a different story… In this episode of Path To Purchase Oli Billson and Tom Breeze are here to explain why YouTube advertising is a valuable advertising platform, and why you need to be utilising its advantages in your business. They'll be looking at the brand new opportunities opening up with YouTube right now, and showing you how to make the most of this profitable platform. Get it right and your business could scale at a immense rate, to find out more, be sure to catch this episode right now.