So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a chocolate teapot. In this week’s episode of Path To Purchase Oli Billson and Tom Breeze take you through their strategies for engaging their audiences. They are also giving you some tips from their personal toolboxes which you can use to keep your audience engaged throughout your campaigns.