How do you know whether a new product or a new business idea is going to convert well and make you money? In this episode of Path To Purchase, Marketing Experts Oli Billson and Tom Breeze, explore the best ways to ensure that what you’re offering your customers is going to resonate and provide you with a significant profit. They’ll be diving into their own experiences and showing you how to dial into what your target market is REALLY crying out for. After all, good content doesn’t always equal success. Let’s jump in...

One of the biggest questions our listeners ask is ‘How do I advertise on YouTube?’ As one of the most new and lucrative ways to promote your business or product, it’s an important question to consider. That’s why Oli and Tom are taking time in this episode to explain how they utilise YouTube as part of a larger marketing strategy, to get the best possible results. They’ll be revealing the mechanics behind YouTube advertising, the type of ads that are working well, how to move people to take action after watching your ad and the types of remarketing that are proving to be most effective. Automation is big, but what Oli and Tom want to reveal is how to advertise on YouTube, whilst still retaining a human connection with your prospects…

Looking at their own businesses and experiences with different clients, Oli and Tom look at how they find leads and turn them into customers. Starting with the core business model, the experts consider what strategies work and what just don’t in today’s market, focusing on the needs and actions of the customer. If you’re looking for some hints and advice to take your lead and turn them into a customer, through a very dynamic journey, this episode is for you.   Here you’ll discover, the part traffic has to play in your strategy, the conversion point in your funnel, case studies and examples that really work, and the messages to capture your lead at every stage of their journey.