If you’ve ever been stumped when it comes to creating the right kind of video for your Facebook, or YouTube advert, then your day just got a heck of a lot better… In this episode, Oli and Tom are sharing their strategies to really hone in on the right ways to set  up your own video ad. They’re going to be talking you through the techniques and tips you need to follow to develop a story; finding the right content that’s going to develop that all-important ‘know like and trust’ factor with your lead. They’re going to be offering their own advice on the practical implications of setting up a video ad, as well as focusing on their strategies to get the highest quality traffic and ROI.