This episode will explore unethical practices brands use to gain consumer buy-in and provide a few examples of what successful greenwashing looks like and how to avoid it. By shedding light on this issue, you will understand the true difference between actionable change and altering how a brand “looks and feels” to increase the likelihood of a purchase, with no actual substance.

Read The Article: https://naturspired.com/sustainability/greenwashing-signs-to-avoid/

Mentioned Links:

→ Changing Market Foundation Brand Assessment

→ Nudie Jeans Product Description

→ Follow the podcast on instagram @naturspired.podcast

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