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Summary

Max Langlois, Head of Growth at DOSE, joins Alex to discuss growth and acquisition strategies for direct-to-consumer brands.

They focus on the importance of creative experimentation, the post-click experience, and how to maximize a subscription-based business model.

Max highlights the need for educational content and scientific validation in the supplement industry, as well as the benefits of using FERMÀT to quickly validate ideas and customize the post-click experience.

Takeaways

• Creative funnel experimentation is crucial for growth in the direct-to-consumer space.
• The post-click experience, including landing pages and funnels, is a valuable tool for validating ideas and improving conversion rates.
• In the supplement industry, educational content and scientific validation are essential for building trust with customers.
• FERMÀT provides a user-friendly platform for quickly customizing and experimenting with the post-click experience.
• When promoting subscriptions, it is important to be honest and transparent with customers and focus on the long-term benefits.

Chapters

00:00 Introduction and Overview of Dose
03:36 Challenges and Opportunities in DTC Growth and Acquisition
09:56 Maximizing the Post-Click Experience with FERMÀT
14:40 The Importance of Education and Validation in the Supplement Industry
25:05 Tips for Generating More Subscriptions
31:02 Max's Description of FERMÀT to Other Brands