On this episode, Larry Kopald shares his life’s crusade to tackle global warming by putting carbon back where it belongs…underground in the soil. Larry and I discuss the ground-breaking work being done through his latest company, The Carbon Underground. He gives us a brief history of the evolution of industrial agriculture, the role carbon plays in our climate, the implications of climate change if not reversed soon, the challenges faced by the new administration, and much more. We even get up close and personal by delving into his childhood revealing the influences that shaped his current thinking; and explore how being a veteran advertising executive created a natural evolution from converting his powers of persuasion into a world movement . All this and more on today’s episode. br /

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Now, That’s Unusual.br /

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ABOUT LARRY KOPALDbr /

Larry Kopald is the Co-Founder and President of The Carbon Underground, an organization committed to reversing climate change by restoring the soil of our farms, ranches and grasslands so that it can draw down carbon from the atmosphere. The company works to educate stakeholders about the value and benefits of soil restoration by crafting campaigns that motivate people to act. The Carbon Underground has created partnerships with corporations, governments, universities and food organizations to avert catastrophic climate change. br /

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Kopald spent the majority of his career as a communications and branding professional, working at some of the world’s top advertising agencies. He helped launch multibillion dollar brands like Acura, Oracle and Huggies and managed campaigns for top companies including McDonalds, American Express and Honda. As technology gained significance in the late 1990’s, he started his own agency, THINK New Ideas, which succeeded in putting 40 of the Fortune 100 companies online.br /

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Kopald is also a lifelong environmentalist serving on the boards of Oceana, the National Marine Sanctuaries, 1% For the Planet among others. He has realized the environmental communications for both the UN and the Olympics, and he has been nominated for both Emmy and Grammy awards. Kopald’s background and experience make him uniquely qualified to communicate The Carbon Underground’s message of sustainability to the world. br /

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For all show notes and resources for this episode please visit: www.drgautamgulati.com/ep018