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EP02 – Phil Gilbert: Making Change Irresistible | Disruptor Confessions with John Ayers
💡 What if change worked like a product people choose to adopt?
Phil Gilbert — architect of IBM’s design transformation and author of Irresistible Change — joins John Ayers to unpack how to make change stick at scale.
You’ll learn:
• Change as a product → adoption over enablement
• Why teams are the atomic unit of transformation
• How IBM cut 44 products to 4 and grew market share
• Why AI initiatives fail when they lead with tech, not people
🔗 Connect & Learn More
disruptorconfessions.com
gilbert.com
View all episodes
By Disruptor Confessions💡 What if change worked like a product people choose to adopt?
Phil Gilbert — architect of IBM’s design transformation and author of Irresistible Change — joins John Ayers to unpack how to make change stick at scale.
You’ll learn:
• Change as a product → adoption over enablement
• Why teams are the atomic unit of transformation
• How IBM cut 44 products to 4 and grew market share
• Why AI initiatives fail when they lead with tech, not people
🔗 Connect & Learn More
disruptorconfessions.com
gilbert.com