Welcome to another episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.

Dave Sutton, founder of Wingman is our guest for an insightful and controversial discussion around the challenges and opportunities for MSP client acquisition.

Dave takes us through lead generation ratios, highlighting the difference to be expected between referral and cold originated leads, resulting in 'scary' lead generation budgets for some!

Adam drives the calculator, with Daniel on standby with the abacus to calculate lifetime margin and profitability from a new client, reminding us that the service delivery needs to be efficient to realise the margin and effective to maintain client satisfaction and reduce attrition.

We sanity check against business valuations and consider non-recurring margin opportunities whilst balancing the debate between small and perfectly formed versus bigger and less optimised!

We did all for the most part agree, and if you have 22-minutes to invest in your sales and marketing strategy, listen in to this episode!

Connect with Dave Sutton on LinkedIn by clicking here - linkedin.com/in/dave-sutton-870090154

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!