In this week’s episode of The Luminary Agent Podcast, I sit down with real estate brokerage owner Nick Krautter with City and State Real Estate.

Nick first got into real estate thinking he would be a part-time agent who could control his schedule and still have time to travel and play music. He quickly learned that he actually loved real estate, and that love took him to a 13 person team doing over $60 million a year in volume.

Not only that, Nick’s team still does 80 percent of their business by referral!

Nick talks about how important it was for him to set up his database and marketing plan from the start and how his systems have helped him grow that database to over 16,000 people. Nick also said that if he had been better at adding everyone to his database—not just people who needed help immediately—he would have well over 25,000 people (a less to us all)!

Nick looked around and noticed that no brokerage was offering what he wanted to offer. So, earlier this year, Nick launched City and State Real Estate, a real estate brokerage in Portland, Oregon with the mantra, “Know Your People, Grow Your Business, Win Your Future.”

Nick helps agents setup a database and a marketing plan, helps them put systems and processes in place to grow their business, teaches them business strategies and tax structures, and helps them invest in real estate themselves, setting them up for future success.

We also talk about goal setting and how having goals plays into how much work you do and how much money you make. Nick talks about The ONE Thing and thinking about the ONE Thing people can do to grow their business and serve their clients.

Also, one of my audio sources cut out halfway through so it gets a little choppy (just for me) toward the end!

As per usual, access the show notes on our website at https://luminaryagent.com/podcast/022.