Do we have healthcare backwards? Many seem to think so, including my next guest, Whitney Bowman-Zatzkin who is the Director of a new movement and initiative called “Flip the Clinic”. Founded by Thomas Goetz and inspired by Sal Khan’s ‘flip the classroom’ initiative, it can be argued that - similar to education - we too need to reverse engineer our health delivery models.br /
br /
After all, clinic visits today often function as mere qualitative and quantitative data collection visits leaving only seven minutes of precious patient-physician interaction time. With advances in technology, we can flip this experience and optimize the time allowed for discussions around detailed treatment plans. Wouldn’t that ultimately create better outcomes on all triple aim measures? To date, the data certainly seems to support a flipped model.br /
br /
Join me today while Whitney and I go deep into exploring the ramifications, inspirations, and implications of flipping the clinic. All this and more on today’s episode.br /
br /
Now, That’s Unusual.br /
br /
Visit www.thatsunusualpodcast.combr /
br /
ABOUT WHITNEY BOWMAN-ZATZKINbr /
br /
Whitney Bowman-Zatzkin, MPA, MSR is the director of Flip the Clinic, an initiative to reinvent the healthcare experience funded by the Robert Wood Johnson Foundation. The project originated when Thomas Goetz, the first entrepreneur-in-residence at RWJF, learned about the ‘flipped classroom’ model of education. Much the way a flipped classroom seeks to make the best use of class time with a simple shift in practice, Flip the Clinic encourages the implementation of simple ‘flips’ – bold new ways of approaching the healthcare encounter – that optimize time and improve the process.br /
br /
Bowman-Zatzkin got her unofficial start in healthcare as a small child, going on rounds with her physician father. Fifteen years ago, she began managing her father’s OBGYN practice, and during her tenure there, she launched the clinic’s electronic health record and got involved in state-level advocacy efforts.br /
br /
After graduating from the University of Connecticut with a master’s in both survey research and public administration, Bowman-Zatzkin moved to DC and entered the policy world, where she spent five years working with the American Association of Colleges of Pharmacy. She went on to manage the TEDMED Great Challenges Program, an initiative to encourage conversations among members of an online community about the most challenging health issues through Google+ hangouts. In her role with TEDMED, Bowman-Zatzkin learned about Goetz’s work with Flip the Clinic and secured an interview.br /
br /
When Goetz contacted her several months later with the offer to work directly with Flip the Clinic, she seized the opportunity. She has served as director since July of 2014. Bowman-Zatzkin is passionate about connecting the dots within the healthcare system to provoke positive change for the greater good.br /
br /
To read all show notes and resources for this episode please visit: www.drgautamgulati.com/ep025