Today, it's just you and me, kids, and we are going to talk about… personal brand!

Here's the thing: I think personal branding has become one of those buzz terms that gets thrown around a lot but is hard to actually define what people mean when they say it.

I mean, lezbehonest, it can cover a lot of different things. Do you actually mean brand identity or do you mean your reputation? Do you mean both? Neither?

Today, we're going to take a deep dive into what I think people like Gary Vee and others talk about when they say "personal brand."

Here are the questions we ask in today's episode:

* What is a personal brand? How do you define it?

* How do you build a personal brand?

* How do you build a personal brand WITH INTENTION?

* What are some other components that make up your personal brand?

Hopefully this provides some good insights to you. Remember, I love you all!

As per usual, access the show notes on our website at https://luminaryagent.com/podcast/026.