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What can a $1.50 pimento cheese sandwich teach us about world-class customer service? A lot if you're at the Masters Tournament.

In this episode, we unpack what Augusta National gets right about the customer experience, from spotless restrooms to screen-free serenity, and how those small details add up to something unforgettable. Benji shares his firsthand experience attending the Masters, and we explore how intentional, friction-free service turns everyday moments into stories worth sharing.

If you're a business leader, team builder, or care about creating meaningful moments for others, this one’s for you. Season Three of Higher Up starts here with a masterclass in service excellence from one of the most exclusive events in the world.