A fantastic episode today. You'll want to grab a pen & paper for this one!

Dean & I talk about leading people from requesting a copy of your book, through to conversations that give you the opportunity to solve people's problems.

It's so easy to fall into the 'broadcast' trap of treating people as a metric rather than as individuals. In this show we're talking about specific ways to break that pattern and follow up with people in a more human way.

Technology encourages us to treat 'Leads' as numbers in a CRM rather than individuals reading messages, so Dean shares 2 acronyms to put you in the best frame of mind to engage people and start real conversations.

L - let's

which develops to

S - show

LINKS

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