<p>(1 of 3) Positive Provocation #1: Perfect measurement is a harmful delusion</p>

<p>Wavemaker UK’s Chief Strategy Officer, Verra Budimlija and Campaign’s Media and Tech editor, Omar Oakes, are joined by a panel of experts to uncover alternative perspectives on our belief that the perfect measurement is a harmful delusion. Listen now and discover what our panellists had to say…</p>

(1 of 3) Positive Provocation #1: Perfect measurement is a harmful delusion Wavemaker UK’s Chief Strategy Officer, Verra Budimlija and Campaign’s Media and Tech editor, Omar Oakes, are joined by a panel of experts to uncover alternative perspectives on our belief that the perfect measurement is a harmful delusion. Listen now and discover what our panellists had to say…

EP02a: Positive Provocation #1: Perfect measurement is a harmful delusion

A new podcast series from Wavemaker UK called Frank and Fearless.
This podcast series will explore what it’s like to be positively provocative and stand up against established norms.

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A new podcast series from Wavemaker UK called Frank and Fearless. This podcast series will explore what it’s like to be positively provocative and stand up against established norms.

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EP02a: Positive Provocation #1: Perfect measurement is a harmful delusion

EP02a: Positive Provocation #1: Perfect measurement is a harmful delusion