Frank and Fearless by Wavemaker UK

We explore Provocation #1 of Wavemaker UK's major thought leadership book, Positive Provocation: the next stage of marketing.

Wavemaker UK's Sarah Salter, Head of Innovation and Susanna Cousins, Strategy Partner are joined by special guest, Jeremy Bassett CEO of CO:CUBED as they examine what it's like to rip up the rule book and start again, every time.

(3 of 3) Positive Provocation #3: The creative industry is dead; long live radical partnerships

Wavemaker UK’s Chief Strategy Officer, Verra Budimlija and Campaign’s Media and Tech editor, Omar Oakes, are joined by a panel of experts who may or may not agree that the creative industry is dead and that the key to creativity is forming radical partnerships.

(2 of 3) Positive Provocation #2: Diversity and inclusion needs to be baked into everything we do

Wavemaker UK’s Chief Strategy Officer, Verra Budimlija and Campaign’s Media and Tech editor, Omar Oakes, are joined by a panel of experts to share their views on our provocation that diversity and inclusion needs to be baked into everything we do.

(1 of 3) Positive Provocation #1: Perfect measurement is a harmful delusion

Wavemaker UK’s Chief Strategy Officer, Verra Budimlija and Campaign’s Media and Tech editor, Omar Oakes, are joined by a panel of experts to uncover alternative perspectives on our belief that the perfect measurement is a harmful delusion. Listen now and discover what our panellists had to say…

For our first episode we explore our major thought leadership piece called Positive Provocation: the next stage of marketing. Hear seven provocations that we think brands need to consider in order to drive growth, and a better way to grow, in 2021 and beyond.

Wavemaker UK’s Chief Strategy Officer, Verra Budimlija, is joined by her guest authors; Sarah Salter, Susie Cousins, Emily Fairhead-Keen, Graham Fisher, Dominic Charles, Emerson Bramwell, Kathryn Saxon and Ann Wixley.