Which way to the bank that accepts a deposit of market share? Pricing theory tells us that there are three situations where a price war may make sense, none of which support the strategies pursued by the two supermarkets.
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Which way to the bank that accepts a deposit of market share? Pricing theory tells us that there are three situations where a price war may make sense, none of which support the strategies pursued by the two supermarkets. PricingProphets.com | PricingProphets on LinkedIn | PricingProphets on YouTube

Which way to the bank that accepts a deposit of market share? Pricing theory tells us that there are three situations where a price war may make sense, none of which support the strategies pursued by the two supermarkets.
<a href="https://pricingprophets.com/" rel="noopener noreferrer">PricingProphets.com</a> | P<a href="https://www.linkedin.com/company/2222745/admin/" rel="noopener noreferrer">ricingProphets on LinkedIn</a> | <a href="https://www.youtube.com/user/PricingProphets/videos" rel="noopener noreferrer">PricingProphets on YouTube</a>

Ep03 The Pro's and Con's of Price Wars

Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com

Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. 

He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a guide to value-based pricing for start-ups, entrepreneurs and side-hustlers

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Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a guide to value-based pricing for start-ups, entrepreneurs and side-hustlers

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Ep03 The Pro's and Con's of Price Wars

Ep03 The Pro's and Con's of Price Wars