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The PricingProphets Podcast
By Jon Manning - PricingProphets.comBusiness
The PricingProphets Podcast episodes
- Ep11 Do I high-ball or low-ball my Price?
An alternative to one of the most commonly asked questions in Pricing
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4 min - Ep10 Context is Always More Important than Price
Why is it cheaper for me to buy coke from a supermarket than it is for me to buy it on a plane?
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4 min - Ep09 The Seven Habits of Effective Pricing Managers
ChatGPT tells us what effective pricing managers do, but it can’t tell us who they are
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4 min - Ep08 Believe it or not, Pricing Needs Procurement
Or why every person who sets prices needs to spend time with a purchasing manager.
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3 min - Ep07 Three Simple Pricing Rules for SMEs
Here's 350 – 500 words of universal pricing advice that any SME can embrace
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5 min - Ep06 Pricing in Inflationary Times
One topic that business owners and managers cannot escape from at the moment in inflation. And the challenge confronting many businesses is how to push through price increases (often to recover other companies price increases) without losing customers.
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4 min - Ep05 Does your Pricing stink?
How does a company price and sell something as intangible as a fragrance on the basis of its economic value?
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3 min - Ep04 The Deer Have Now Got Guns
The French have always loved their food. So its hardly surprising that rising food prices, amongst other factors, contributed to the French Revolution of 1789 -1799. Several decades later, a Frenchman started another, less well known revolution: a pricing revolution.
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4 min - Ep03 The Pro's and Con's of Price Wars
Which way to the bank that accepts a deposit of market share? Pricing theory tells us that there are three situations where a price war may make sense, none of which support the strategies pursued by the two supermarkets.
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3 min - Ep02 The Sound of Silence
Should you drop your prices if customers don’t say anything? Silence isn’t a sound that most leaders want to hear in the aftermath of their pitch for new business. Still, if customers don’t immediately sign on the dotted line, silence is the second best reaction.
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2 min
About The PricingProphets Podcast
From the publisher's feed
Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com
Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist.
He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services" - a guide to value-based pricing for start-ups, entrepreneurs and side-hustlers