"The effect of expertise on the creation and evaluation of visual compositions in terms of creativity and beauty" by Yejeong Mutter & Ronald Hübner (2024)

https://rdcu.be/dKI0p

This study explores the relationship between expertise and the creation and evaluation of visual compositions in terms of beauty and creativity. Using the Consensual Assessment Technique (CAT), the authors conducted two experiments, each with a production phase and an evaluation phase. In the first experiment, participants were asked to create the most beautiful picture, while in the second, they were tasked with creating the most creative picture. Both experiments assessed the influence of expertise on both the creation and evaluation of these compositions. The authors discovered that expertise played a negligible role in the creation and evaluation of beauty, with both experts and non-experts largely agreeing on what constitutes beauty. However, when it came to the production and assessment of creative pictures, experts held an advantage, demonstrating their ability to identify and produce more creative works. The study concludes that while beauty is often perceived in a more universal way, creativity is a more complex concept that is deeply influenced by an individual's knowledge and experience, particularly within artistic and design domains.