Following on from our conversations about lead converting books, this week we're talking all about scorecards.

Based on the Strategic Coach tool, a scorecard book is one of the best ways to educate and motivate potential clients to take the next step with you, as it allows them to evidence for themselves, the need for your product or service.

No one likes to feel convinced, and the scorecard approach builds on their understand of what you do to compel them people to take action.

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