Today we're following on from the scorecard introduction to talk specifically about the Book Blueprint Scorecard.

I've been excited to share this for a few weeks because it's not only a great scorecard example, but more importantly, it's a great framework to help you assess where you are in creating a great tool for your business.

Over the coming weeks we'll address each mindset individually and walk you through the thinking behind each, the best way to assess your progress, and based on your score, the opportunities you have to mover the needle and get better results.

We're starting today with Mindset 1: Your Specific Target Audience.

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