Federico Torreti and Tom Sly of AWS discuss how application developers can leverage Generative AI to enhance cross-app experiences, minimize custom integrations and increase the value-add of enhanced communication features.

Topics Include:

• Federico Torreti intro: What is AWS’ vision for applications
• Focus of Machine Learning & AI
• Ability to build rapid prototypes, experimentation
• Cambrian explosion of SaaS applications
• The challenge of toggling of multiple applications
• Bringing the world of disconnected apps
• Data and focusing on the primary value for customer
• Generating more content will raise number of alerts and potential of burnout
• Tom Sly intro: Being delighted by businesses
• Customers expect personalization from businesses
• More than 150,000 customers leverage AWS for communications strategy
• Leveraging messaging to increase customer delight
• 2 examples: restaurant and medical need
• Session wrap up

Participants:

• Federico Torreti – Head of Product – Amazon Q, Amazon Web Services
• Tom Sly - Director, Special Projects, Amazon Web Services